
Why has $DUOL fallen so much? I genuinely don’t get it
I understand the obvious answer: growth has slowed.
But Duolingo is still growing revenue ~18%, DAUs grew 23%, the business is profitable and subscription revenue continues to compound at a very high rate.
Look at the chart below. Subscription revenue alone has gone from roughly $85M/quarter to $258M/quarter in about 3 years.
The biggest issue seems to be that management is intentionally prioritizing user growth over near-term monetization. That means slower bookings growth today, but potentially a much larger user base to monetize later.
The market clearly hates that tradeoff.
I understand DUOL deserved a valuation reset from where it was trading when revenue was growing 40%+, but at some point the question becomes:
How much of the slowdown is already priced in?
You still have:
- 23% DAU growth
- ~18% revenue growth
- a profitable business
- recurring subscription revenue
- extremely strong retention/engagement
- management expecting 20%+ DAU growth through the rest of 2026
Maybe I’m missing something, but the decline seems excessive relative to what has actually happened to the underlying business.
What’s the bear case from here?