I tried stealth marketing and got absolutely roasted. How do I get my first 50 users?
Hey everyone, I need some brutal honesty and advice.
I recently built a B2B micro-SaaS called Margolio. It's a web-based compliance dashboard for Filipino CPAs and freelance bookkeepers. It basically helps them track BIR, SSS, PhilHealth, and Pag-IBIG deadlines across their entire client portfolio in one place, so they don't have to manage everything in chaotic Google Sheets.
You just add a client, and it auto-generates the full compliance calendar for the year based on the business type. It sends email reminders and generates a shareable document upload link so bookkeepers can collect files without forcing their clients to create an account. It's a paid monthly/annual subscription (no free tier) with a 14-day free trial.
I was so eager to get my first few users that I read some generic "growth hacking" advice, went into local accounting subreddits, and tried to do the whole "stealth marketing" thing. I tried to sound like a frustrated freelancer who just casually "found" this solution.
They saw right through it immediately. I got called out, downvoted, and completely roasted. I honestly deserved it.
I'm not a freelancer or a CPA. I'm just a guy who saw a massive pain point with deadline tracking and built a system that I genuinely think can help them save time and avoid penalties. But my marketing approach was totally wrong, and now I'm stuck at zero users.
For the founders here who have successfully launched a B2B SaaS in the Philippines:
- How do you actually get your first 50 paying users without coming off as a spammer?
- Should I be cold messaging people on LinkedIn/Facebook groups, or should I try reaching out to accounting firms directly?
- How do I find "design partners" who are willing to just use the 14-day trial and give me brutally honest feedback on the workflow?
I'm done with the fake marketing scripts. Any advice for a struggling solo founder on how to do this the right way would be hugely appreciated.