The 30th Anniversary has been a flop so far
If you live anywhere that is not the US, Japan and maybe the UK then the 30th anniversary celebrations are pretty much non-existent.
Most of the celebrations so far have been consumerism, just objects instead of creative projects or even in-game events like the once a month legendary release, which did include tie in plushies and cards.
There are no wider collaborations outside of the US and Japan to the level of the target scalpathon.
There is no movie or even feature length episode Journeys that everyone can watch in the cinema or at home.
There is no mainline game this year or even DLC or mythical releases on earlier gens. (FRLG releasing in switch is a bit wtf, especially since RYG and HSC were already in 3DS virtual console and you could use bank to transfer)
Maybe there will be a bit more after the 30th anniversary TCG set releases but for now it's been a bit of a flop for me.