r/UnderArmour

These are the absolute BEST running shoes I’ve ever had! 10+ years old and I just ran my first half marathon with them with no pain (in my feet anyway 😂). I’ve tried variations of these but they’re just not the same. The soles are starting to wear down and I’m desperate to find the exact same ones. Help! 🙏

I was initially hesitant to try these because I am a huge fan of the Project Rock line, especially how they offer more versatility than the Reign 6 while still providing rock solid stability for leg day. I didn't think anything could really fill that void, but I was proven wrong. I randomly stumbled across these at the outlet for under $50, decided to take a chance, and quickly realized it is an absolute sin that Under Armour has not marketed this trainer at all.

Performance wise, this shoe completely took me by surprise. It fits like a sock, featuring a phenomenal Intelliknit upper that is leaps and bounds better than what you get on the Reign XT or the Halo Trainer. The design is the exact opposite of clunky; the stack height is kept low, allowing for a fantastic grounded feel during lifts. I honestly have no idea why UA is drifting away from this knit material when it works so perfectly here.

The aesthetics are just as impressive as the performance. I wore them straight to the office after my morning workout and pulled in four or five compliments in a single day. One coworker even gave me his shoe size and asked me to grab him a pair the next time I visit the outlet.

The incredible stability and comfort make this the best versatile trainer in the current UA lineup. I do not understand why they made two separate Hyrox shoes (XT and Halo trainer) and then negated this. If I'm being honest I think this shoe would be better for hyrox, squatting, and agile training than both of the former. If they integrated TriBase technology and added creative color accents to the rubber sole, this shoe would dominate the industry with the right marketing. Ultimately, it is an amazing shoe that even Under Armour slept on and an absolute steal at outlet prices.

I'm a very big fan of Under Armour. I've been criticizing and complementing them for many many years. It's been my belief that UA has been not pressing on the gas the last couple of years to manage a real valuation. With decisions they made the only answer to me would be they were just existing and not trying to run up market value in an inflated environment. UAA is not even at 3B valuation and their gross earnings this last quarter were over 1Billion with better overhead as proven in their EPS. I think they are under valued as a company. And bigly undervalued. Could easily be trading at double within a week of senior leadership wanted.

My issue is under armour competitors who did chase inflation the last few years need to sell their products at premium prices without promotions and sales to hit their bottom line are starting to fall and fall a lot. Nike with their $200+ shoes, Lululemon with $140+ yoga pants, Oncloud with absolute dog poo shoes needing to keep selling their every day runners at 160+. But if Under armour doesn't start pressing the gas then these premium companies will start undercutting UA products with sales. Under armour needs to show growth not out price the majority of the consumers. They need to do sales and promotions to get their products in the hands of consumers with the majority of people having economic troubles. The economic struggles are happening from Korea, Japan all the way to the USA. They mentioned they are struggling in Asia and The US.

It just sucks because they are finally capitalizing on their athletes and influencers, but asking for premium dollars. I love the bouncey tee, but not for $65. If under armour wants to be the underdog they got to be for the local sports teams that dream and not out price them and go after the lame travel leagues. Be for an athlete with a dream, not the entitled. Let vuori and Lululemon and ALO fail by themselves. Don't get fooled into thinking their pricing model is the future.

Under armour says they don't do promotions but make the most from their Outlets.....

Almost $200 duffel, $50 hat. $65 tee that they don't even push as sustainable.

Then a while company called "Unless" they bought and never mention.

Thanks for letting me share. And I'd be interested to hear your thoughts.

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A coherent summary of what I said above.

Under Armour’s attempt to sell basic performance shirts at full price ignores real market conditions. Management has chosen to pull back on discounts to build a premium image and protect brand prestige. However, this plan relies on price power and brand appeal that the company currently lacks in a crowded market. By refusing to offer deals while customer traffic drops, the brand pushes away budget minded shoppers without winning over high end buyers who already choose establish luxury alternatives.

Holding firm on full prices hurts short term sales and slows down inventory movement when the company needs cash flow most. With revenue dropping and market valuation sitting near historic lows, Under Armour cannot afford to let products sit on shelves or see online sales drop. Strategic promotions would help move extra stock, bring in fast revenue, and keep the brand visible. Refusing to offer discounts to protect an unproven reputation risks losing market share and harming overall growth.

I understand everyone is different, but it's hard to wear these out without it being whacky Wednesday for me. Clownish. With that said. I really like the rest of the design. I got these over a year ago and maybe wore them 10 times. Mostly because they don't go with anything. Size down a half a size because they fit big and accentuates the design. This could have been a better seller if UA didn't decide they were going potato with the lace design.

With that said. I still wear them because they are comfortable. And sometimes idgaf about what I'm wearing.