u/Actual-Pollution-805

I’m tired AF. I cannot keep up. I lead digital strategy for 2 7 figure brands in the skincare market.

This year all I can say is wtf.

For context, I’m 30 I have a good job working from home and a good salary. I know I’m very fortunate in that sense, but I just can’t help but feel doom and gloom around us all the time?

I’m adhd and struggle with soaking up negative energy and it’s just draining me. I also feel so helpless, like so many people are struggling but I don’t know what to do to help people?

I’m in a 7 year relationship with a man that has treated me very badly in the middle of it. He would get extremely angry, say extremely bad things, and would smash the house up.

He was not like this for the first 3 years. I suspect he has bipolar.

He also has an incredibly loving side, he makes me laugh, and he has been extremely supportive with lots of things I’ve been through. He does most things around the house, we have the same goals in life, and he cares about me deeply. The anger is not about me, but it comes out that way.

Anyways, I have kicked him out back in April, because he was becoming far too aggressive when dealing with some serious life stresses. He’s now in anger therapy, and is staying at his parents whilst he works on himself, gets back into his friendships ( he isolated himself ), and starts rebuilding his life.

He’s made a lot of progress, and is really working to properly communicate with me, how he feels, asking what is it that I actually need, and is willing to accept things could be over, but he wants to make sure I’m ok and that he helps me regardless. We share an elderly Saint Bernard together, and also we’re renovating a house that’s in my name (I’m now renovating it myself).

Has any man ever been in a similar position (not the dog and renovation bit haha), and actually changed? Did the relationship end?

Really interested in hearing from men with anger issues currently or in the past.

If you work in e-commerce, tell me, what do your dashboards look like right now, and where are you plugging ai in?

I usually spend £200 P/D. On average, we achieve a 3X roas. I structure the account with 1 campaign, 1 adset.

I want to know, how do I handle a 2 week flash sales period?

What would your advice be, if I had an additional 5K for those two weeks?

I manage a skincare Meta account spending around £300/day, so we’re not a huge DTC brand with an in-house creative department, but we’re also spending enough that random creative testing isn’t sustainable.

I understand the fundamentals.

Creative formats

Ad angles

Hooks

Offers

UGC vs expert vs static

TOF/MOF/BOF

Iteration based on performance

My problem isn’t what to test.

It’s building a simple operational framework that a busy marketing team can actually follow every week without becoming a full-time project.

Ideally I want two lightweight systems:

1. Creative Planning
   Something that helps turn customer insights into:

Angle

Concept

Format

Hook

Landing page/message match

Creative brief

without ending up with a 50-tab spreadsheet that nobody uses.

2. Creative Learning / Iteration
   After ads have run, I want an easy way to capture:

What actually won?

Was it the angle or the format?

Why do we think it worked?

What should we make next?

So the learnings compound rather than starting from scratch every month.

I’m not looking for enterprise creative ops software or systems designed for brands spending £50k/day.

I’d love to see examples from people running lean teams.

What the title says

Bit of a controversial one.

I see a lot of advice saying that once a creative fatigues, it’s dead forever. But I’ve also seen brands switch old winners back on 3–6 months later and get strong results again.

For those managing Meta accounts:

•	Do you ever reactivate old top performers?

•	How long do you leave them off before testing again?

•	Do you simply duplicate them into your current ad set or relaunch them another way?

•	Do you refresh the hook, thumbnail or copy first?

•	Have you found performance comes back, or does Meta just remember the audience saturation?

Interested in real-world experiences rather than agency theory.

£200 P/D. 6 creatives live. All different angles. AOV £65. Beauty. 1 adset. 1 product. Creatives switched out every week.

Frequency jumping to 5 after 4/5 days.

WHY? And how other than more creative new angles do I pull out of this?

I’m getting tired as are most with meta ads. Anyways no need to rant, I’m struggling at work going through a lot and I need to make this sales strategy work to hit targets.

So I have £700 P/D high AOV skincare. I’ve only just started working in high aov markets, so it’s more challenging for sure.

Would you?

1. One adset, loads of creatives proven from what works on diff products.

2. Split into 3 adsets and run one CBO campaign with 1 generic sale messaging and bundling 1 main hero sku upsells 1 another hero sku upsell?

Interested to hear how other marketers are handling Meta accounts where the purchase journey is much longer and more consideration-heavy.

For context, I work in skincare/beauty with products around the £100+ mark, where customers usually need a fair amount of education, trust-building and repeat touchpoints before purchasing.

One of the first things I worked on was fixing an account that had become heavily reliant on fatigued ads and retargeting loops. We inherited an account where creatives had been left running for a very long time with minimal refreshes, so frequency had become very high and reach had stagnated.

Over the last few weeks (so still very early stages), I’ve been:

•	Diversifying creative angles significantly

•	Uploading new creatives much more frequently

•	Building more top-of-funnel focused content and introducing twice per week. 

•	Improving creative quality to drive stronger traffic quality onto site

•	Optimising landing pages/PDPs for clearer information hierarchy, education and trust signals

Budget = £300 P/D

The strategy is still in its infancy (less than a month in), so we’re not suddenly seeing huge new customer growth yet, but early signals like FRQY reducing, new reach increasing, traffic quality and engagement are improving.

What I’m struggling with is understanding how people properly measure success with this type of longer-term Meta strategy once enough time has passed.

A few things I’m trying to better understand from others managing similar accounts:

•	If you optimise purely for Purchase, does Meta naturally drift back toward high-intent/retargeting audiences?

•	Are any of you optimising toward higher-funnel events instead (LPV, View Content, engaged sessions, etc.) to scale prospecting more effectively?

•	Once enough time has passed, how are you actually measuring whether this broader top-of-funnel strategy is working?

•	Are you leaning more on MER/blended ROAS/new customer growth/search lift instead?

•	How do you evaluate top-of-funnel creative success when it may not directly convert in-platform?

•	What attribution windows or reporting methods are you finding most useful post-iOS?

•	Has anyone found good frameworks for separating “conversion capture” from true incremental acquisition?

Would genuinely love to hear how people are approaching this now because a lot of Meta advice still feels built around shorter consideration cycles and lower AOV impulse purchases, and that’s what I’m used to managing.

I’ve been having this debate with my current partner. He has the view that men are ‘less masculine’ if they’re pegged by their gf and it’s less respected between other men. He also said it can be see as ‘gay’.

I’m completely the opposite of opinion. I really think these men who can own it and say they enjoy that - isn’t that the definition of masculinity? And also, I explained that being gay is literally having sex with other men, not being pegged by a girl…

Thoughts?

EDIT: I don’t want to peg him either. We’ve had a lot of discussions recently about masculinity and what it means to be ‘manly’, so it’s interesting to hear other men’s take.