Starting to think half the data we enrich on leads is completely useless
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The form submissions weren’t even the annoying part
it was all the random detective work after
open linkedin, check the title, click around the company page, try to figure out how big they actually are because apparently nobody on the internet agrees
then someone writes “looking for solutions” on the form and i’m sitting there like… ok does that actually mean anything or were they just being polite lol
anyway i did this manually for way too long
check stuff, make a guess, throw it into hubspot, move on
lately we’ve been experimenting with a review workflow built around hubspot and the rest of our stack. one part of it uses Expertise AI to help pull together account context, but we still review everything before it ends up in the CRM.
and weirdly i’ve gotten a lot more comfortable just leaving things blank
company size looks different everywhere? leave it
“exploring options”? could mean literally anything
fancy job title but no clue if they actually own the problem? yeah i’m not guessing anymore
i used to hate incomplete crm records
now i think wrong data annoys me way more
because once something says “high intent” or “mid-market” in hubspot, everyone just kind of accepts it
nobody’s asking three months later who put that there or why
we’ve got suggested changes going into slack first now so someone can at least look at them before anything important gets changed
still kind of figuring it out tbh
i looked through a few older leads the other day and found a bunch of fields we apparently cared enough to fill in
couldn’t tell you the last time anyone actually used them
what stuff do you guys actually bother keeping clean?
feel like half our crm is useful data and the other half is just… there