Stop being a generalist – pick one niche and watch your rates climb
If you film for every niche, brands see you as a generalist who doesn't truly understand their audience. Picking one specific industry helps you stand out and builds trust way faster because you already know their customers and what makes them buy. Your portfolio feels more relevant and founders can immediately picture you working with them.
When you become known for one type of content, you can charge more and clients start reaching out to you instead of the other way around. Have you picked a niche yet or are you still trying to be everything to everyone?