What I learned diagnosing why a growing ecommerce business can quietly stop converting (and what usually causes it)
Spent years running ecommerce businesses, hands-on across pretty much every part of it, supply and sourcing, running the stores day to day, social and paid marketing, managing income and margins. Hit a real peak at one point, then went through a stretch where traffic stayed steady but sales quietly dropped. Took me longer than I'd like to admit to figure out why.
Turned out it wasn't one big thing, it was a stack of small ones. Ad creative that had gone stale without me noticing, same audience seeing the same ad for months straight. A checkout with more friction than I realized. Product pages that explained the product fine but never gave anyone a reason to buy now instead of just bookmarking it and leaving.
Since then I've gotten better at spotting this stuff fast, in my own businesses and a few others I've helped since.
If anyone's got a store that's plateaued or just isn't converting the way it should, happy to take a quick look and point out what's likely going on, no charge for a first pass. If it turns into something deeper, that's a separate conversation, but most of the time the real issue is something fixable once you actually see it clearly.