Need guidance regarding starting an online newborn clothing business in Pakistan

Assalamualaikum everyone,

I’ve been laid off for around 4 months as a software engineer (MERN stack). I’m currently applying for jobs, but since I have some free time, I’m also considering starting a small business on the side.

My current situation

Savings: PKR 1.6 million

Monthly expenses: around PKR 100k

I’m still actively applying for software engineering jobs.

I’m considering investing PKR 200k–300k initially to test a business idea.

The idea

I’m thinking of starting an online newborn/infant clothing store, mainly targeting babies from newborn to 1 year.

The store would offer:

Newborn clothing bundles/packages

Pre-made gift bundles

Customized bundles — customers can pick different items and create their own bundle

Personalized gift notes

Individual clothing items as well

The main focus would be making it convenient for people who want to buy newborn clothes as gifts, especially for new parents.

What I’ll handle myself

Since I have a software/technical background, I’m planning to handle most things myself initially:

Website development

Meta/Facebook & Instagram ads

Social media pages

Product listings

Basic branding/marketing

Order management and customer communication

I would start small rather than putting a large portion of my savings into it.

What I need advice on

For people who have experience with e-commerce, clothing businesses, or similar businesses in Pakistan:

Is PKR 200k–300k enough to properly test this idea?

Is newborn clothing a reasonable niche to enter, or is it already too saturated?

Would you recommend keeping inventory, or starting with a smaller/low-inventory model?

What are the biggest mistakes I should avoid when starting?

If you were starting this business with PKR 200k–300k, how would you allocate the budget?

Do you think the newborn gift bundle/customized bundle angle has potential, or should I focus on individual clothing items?

I’m not looking to put all my savings into this. I mainly want to use a small amount to validate whether there is real demand before investing more.

Would really appreciate advice from anyone who has actually run an e-commerce/clothing business in Pakistan.

JazakAllah khair!

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u/Available-Boat3384 — 3 months ago

Aoa,

I’m a Full Stack Developer with 4+ years of hands-on experience, mainly working with the MERN stack (MongoDB, Express, React, Node.js).

I’ve worked both remotely and onsite in Lahore, building and maintaining production-level applications across different domains — including eCommerce platforms, dashboards, and personal brand websites.

On the frontend, I focus on building clean, responsive UIs using React, with proper state management and performance optimization. On the backend, I’ve developed REST APIs with Node.js and Express, handled authentication, database design (MongoDB), and scalable architecture.

I also have experience working with Webflow for design-focused projects when needed.

What I can help with:

  • Full-stack web applications (end-to-end)
  • React-based frontend development
  • API development & backend systems
  • Bug fixing, optimization, and feature upgrades

I’m open to both part-time and full-time work — remote or onsite in Lahore.

GitHub: GitHub 

LinkedIn: link

Portfolio: Link

If you’re interested, feel free to DM or reach out.

Thanks

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u/Available-Boat3384 — 4 months ago

Aoa,

I’m a Full Stack Developer with 4+ years of hands-on experience, mainly working with the MERN stack (MongoDB, Express, React, Node.js).

I’ve worked both remotely and onsite in Lahore, building and maintaining production-level applications across different domains — including eCommerce platforms, dashboards, and personal brand websites.

On the frontend, I focus on building clean, responsive UIs using React, with proper state management and performance optimization. On the backend, I’ve developed REST APIs with Node.js and Express, handled authentication, database design (MongoDB), and scalable architecture.

I also have experience working with Webflow for design-focused projects when needed.

What I can help with:

  • Full-stack web applications (end-to-end)
  • React-based frontend development
  • API development & backend systems
  • Bug fixing, optimization, and feature upgrades

I’m open to both part-time and full-time work — remote or onsite in Lahore.

GitHub: GitHub LinkedIn: link

Portfolio: Link

If you’re interested, feel free to DM or reach out.

Thanks

u/Available-Boat3384 — 4 months ago