Consumers want relevant, personalized content, but where do you think the line between helpful and creepy starts getting crossed?
Would love to get real advices from people working in the industry.
I'll start first, I think chasing trends and hacks matters way less than consistently understanding your audience and creating content.
After PM Modi was recently seen having jhal muri, the snack suddenly started gaining massive online attention. Brands like Balaji quickly tapped into the moment by launching affordable jhal muri packets starting at just ₹5. This is a smart example of trend-based marketing and reacting to cultural moments at the right time.
What are some other brand moves and marketing strategies like this that impressed you recently?