What is the worst deal you've ever signed for your company?
5 years ago today, I signed a deal for my (then) employer that lost my company millions of dollars.
I was running marketplace at SeatGeek. The deal was a multi-year partnerships with the Wells Fargo Center.
Everyone at the company told me not to sign it. I signed it anyway.
Wells Fargo Center (now Xfinity Mobile Arena) was one of the biggest venues in the country for concerts and events. I was sure it would work.
Then the Flyers started playing.
Year 1:
46 losses out of 82 games. They set a franchise record with a 13-game winless streak. The arena was empty. The events they were booking weren't any better. Third tier shows and boxing matches nobody had heard of. We lost over a million.
Year 2:
Finished 7th in their own division. 29th out of 32 teams in goals scored. UBS Arena opened in New York and was blamed for pulling concerts away from Philadelphia. Still couldn't make the playoffs. We lost over a million again.
Year 3:
Thought we could turn it around. The Flyers held a playoff spot for 4 months. Then they went 0-6 in their last 8 games and collapsed out of contention. Another million plus gone.
We were still profitable due to customer acquisition, and we had the stickiest product in ticketing. We made up for it over the long haul. But cash out the door looked bad. And I never heard the end of it.
When we signed the deal the Flyers sent me a custom jersey. SeatGeek on the front, number 21 on the back. Now I look back on it as the jersey that cost me somewhere around $4M in cash.