u/Brave-Chemist-6915

Set up CAPI a few weeks back (Shopify + a bit of custom backend for some events). Pixel's still running alongside it too. Was hoping EMQ would climb more than it has tbh. Just kind of stuck in the 5-6 range and nothing we try seems to push it past that.

Right now we're sending hashed email on most events, hashed phone only at checkout. No externalid yet since guest checkout makes it messy to have a consistent customer ID to hash.

Few things I'm genuinely unsure about:

Does adding externalid make a real dent in EMQ or is it more of a nice to have once email/phone are already going through?

Anyone noticed a real bump from adding fbp/fbc on top of hashed PII or is that more marginal than it sounds?

Is there just a natural ceiling here given how much guest checkout traffic we get (roughly 40% of orders)? Like is that an excuse and there's more to squeeze out?

Not chasing a perfect score, just trying to figure out if we're missing something obvious or if this is close to as good as it gets.

Curious what actually worked for you all. Also lemme know what you tried that didn't really move anything!

Set up CAPI a few weeks back (Shopify + a bit of custom backend for some events). Pixel's still running alongside it too. Was hoping EMQ would climb more than it has tbh. Just kind of stuck in the 5-6 range and nothing we try seems to push it past that.

Right now we're sending hashed email on most events, hashed phone only at checkout. No externalid yet since guest checkout makes it messy to have a consistent customer ID to hash.

Few things I'm genuinely unsure about:

Does adding externalid make a real dent in EMQ or is it more of a nice to have once email/phone are already going through?

Anyone noticed a real bump from adding fbp/fbc on top of hashed PII or is that more marginal than it sounds?

Is there just a natural ceiling here given how much guest checkout traffic we get (roughly 40% of orders)? Like is that an excuse and there's more to squeeze out?

Not chasing a perfect score, just trying to figure out if we're missing something obvious or if this is close to as good as it gets.

Curious what actually worked for you all. Also lemme know what you tried that didn't really move anything!

So this might be a common question: how does content delivery on LinkedIn work?

I've made posts that got over 3k impressions in two days, and then the next two posts get barely 500-600. The content writing style is the same; the creatives are the same style. And all of these are from my own profile. I know posts from the company profile get even less visibility so that's on the backburner for now.

People say 'post valuable content' but the reality of my feeds argues against that. Or is it all just paid to promote?

So here I am asking for the people's knowledge.

Looking for advice on a UX/inventory problem.

Running 2 Shopify stores, one in India, one in the US, with shared inventory managed manually across 1000+ SKUs. We manage two warehouses: one in the US and one in India. The US one lets us deliver faster there, and the India one is shared.

We have "continue selling when out of stock" enabled on the US store since we also make to order. When a product hits 0, it still sells but fulfillment comes from India, which adds shipping time. The issue: customers have no idea  they see the same delivery message whether the item is in stock locally or being shipped internationally.

What I want: when inventory drops below 0, automatically show a different message on the PDP (something like "ships in 7–10 days from our India warehouse") instead of the standard delivery promise. Also, I need shopify and my staff to be in sync, and know which inventory location will fulfill the order. Because of the time zone gap, the teams syncing up is an obvious pain point which I want to avoid by having Shopify handle the fulfilment assignment.

Has anyone solved this? A few directions I've been exploring:
- Metafields + a theme snippet that checks inventory level
- A third-party inventory sync app
- Custom Storefront API logic 

Would love to know how others have handled cross-border shared inventory at scale.

Looking for advice on a UX/inventory problem.

Running 2 Shopify stores, one in India, one in the US, with shared inventory managed manually across 1000+ SKUs. We manage two warehouses: one in the US and one in India. The US one lets us deliver faster there, and the India one is shared.

We have "continue selling when out of stock" enabled on the US store since we also make to order. When a product hits 0, it still sells but fulfillment comes from India, which adds shipping time. The issue: customers have no idea  they see the same delivery message whether the item is in stock locally or being shipped internationally.

What I want: when inventory drops below 0, automatically show a different message on the PDP (something like "ships in 7–10 days from our India warehouse") instead of the standard delivery promise. Also, I need shopify and my staff to be in sync, and know which inventory location will fulfill the order. Because of the time zone gap, the teams syncing up is an obvious pain point which I want to avoid by having Shopify handle the fulfilment assignment.

Has anyone solved this? A few directions I've been exploring:
- Metafields + a theme snippet that checks inventory level
- A third-party inventory sync app
- Custom Storefront API logic 

Would love to know how others have handled cross-border shared inventory at scale.

Edit 1: Mentioned our warehouse split.

Running 2 Shopify stores, one in India, one in the US, with shared inventory managed manually across 1000+ SKUs. Looking for advice on a UX/inventory problem.

We have "continue selling when out of stock" enabled on the US store since we also make to order. When a product hits 0, it still sells but fulfillment comes from India, which adds shipping time. The issue: customers have no idea  they see the same delivery message whether the item is in stock locally or being shipped internationally.

What I want: when inventory drops below 0, automatically show a different message on the PDP (something like "ships in 7–10 days from our India warehouse") instead of the standard delivery promise. Also, I need shopify and my staff to be in sync, and know which inventory location will fulfill the order. Because of the time zone gap, the teams syncing up is an obvious pain point which I want to avoid by having Shopify handle the fulfilment assignment.

Has anyone solved this? A few directions I've been exploring:
- Metafields + a theme snippet that checks inventory level
- A third-party inventory sync app
- Custom Storefront API logic 

Would love to know how others have handled cross-border shared inventory at scale.

Small thing that noticeably improved my CTR: swapping static images for a simple 3-sec GIF, no text overlay, no music, just the product or CTA Animation.

Nothing fancy. I just took the same creative I was already using and added a subtle loop (slow zoom or a blinking CTA). CPM stayed roughly the same but clicks went up.

Has anyone else tested this? Would love to know if it holds across different niches or if I just got lucky with my audience.

Small thing that noticeably improved my CTR: swapping static images for a simple 3-sec GIF, no text overlay, no music, just the product or CTA Animation.

Nothing fancy. I just took the same creative I was already using and added a subtle loop (slow zoom or a blinking CTA). CPM stayed roughly the same but clicks went up.

Has anyone else tested this? Would love to know if it holds across different niches or if I just got lucky with my audience.