Hiring Social Media Manager for TTRPG Actual Play Channel and Podcast
Hiring
Social Media Manager for TTRPG Actual Play Channel and Podcast
- Compensation: $1500 / month flat retainer.
- Location: Remote (Ability to communicate during US East Coast standard working hours preferred).
- Job Type: Freelance / Part-time on a month-to-month basis.
- W-9 and 1099-NEC tax documents will be issued.
- Expected 12 flexible hours per week.
About Us
We are 3d6 Down the Line, the premier TTRPG Actual Play series showcasing alternatives to mainstream Dungeons & Dragons within the independent role-playing ecosystem.
Our content is available on YouTube, Patreon (via multiple paid tiers), and most podcast platforms.
Position Overview
We are seeking a creative, highly organized Social Media Manager with intimate knowledge of the ttrpg ecosystem who can help expand our viewership and community engagement. This role is equal parts brand advocate & media strategist.
Our ideal candidate will clip the funniest/highest-impact moments from our episodes into high-engagement shorts to post across our various social media accounts. They know how to make viewers stop scrolling, attract new audiences, and capitalize on social media trends. They also enjoy engaging with fans to foster community.
Key Responsibilities
Short Form Video Creation (~60%)
- Review 2.5-hour episodes to identify 2-3 high-impact moments per recording.
- Using these clips, edit and produce vertical (9:16) shorts/reels.
- Add to each clip:
- Dynamic captions
- Zooms and punch-ins
- Hooks within the first 2–3 seconds
- Compelling titles and description
- Thumbnails when applicable
- Goal: Produce and publish 12-18 high-quality clips per month.
Social Media Management (~25%)
- Schedule, publish, and optimize content natively across:
- YouTube Shorts
- TikTok
- Instagram Reels
- Bluesky
- Write captions in the show’s authentic voice, with appropriate hashtags and callouts.
- Promote new episodes and major channel announcements.
- Maintain a consistent posting calendar.
- Goal: Publish at least one engaging post daily across all relevant platforms.
Audience Growth, Engagement, and Analytics (~15%)
- Stay on top of platform trends; analyze which clips perform best and recommend new content ideas.
- Monitor comment sections and foster communication with the 3D6 crew.
- Flag and surface notable fan-created content.
- Track key metrics:
- Views
- Watch time
- Subscriber growth
- Engagement
- Shares
- Attend a monthly check-in call.
- Goal: 5% - 15% month-over-month growth over all core metrics.
Skills & Qualifications
Required
- Social Media Asset & Short-Form Video Creation: Proficiency in Clipping, Scheduling, and Publishing Software as well as effective copy writing for target platforms is a non-negotiable. (Photoshop, CapCut, Canva, Hootsuite, etc.)
- Autonomy: Ability to work independently, manage your own pipeline, and meet weekly posting schedules.
- Ability to generate high-quality content without the use of AI: The members of 3d6 DTL believe strongly in supporting human creative talent, and we oppose the use of AI for content generation in any of our assets, outlets, and products.
Preferred
- Familiarity with the tabletop role-playing game culture and industry, ideally old-school RPGs (OSR) and independently-produced RPGs. A base knowledge of other actual plays, creators and conventions is a plus.
- Experience with actual-play content.
- Understanding of decentralized platforms like Bluesky and Mastodon; how they function differently than traditional, algorithm-heavy spaces.
- Graphic design experience.
- Motion graphics experience.
- Thumbnail design experience.
The ideal candidate:
- Watches more YouTube/social media than television.
- Knows why one Short gets 500 views and another gets 500,000.
- Understands hooks, retention, and audience psychology.
- Can identify the funniest, most dramatic, or most emotional moments from hours of gameplay.
- Enjoys collaborating but doesn't require constant direction.
Success Metrics
- 5% - 15% month-over-month growth over all core metrics.
- Increased engagement across all platforms.
- Significant conversion from short-form content to long-form views and subs.
- An iconic, consistent brand identity for 3d6 Down the Line.
How to Apply
Email 3d6dtl@gmail.com with the subject line “Social Media Manager Application – [Your Name]" and include:
- A résumé of relevant work experience.
- A link to your portfolio or specific examples of short-form vertical videos you’ve created (bonus points for Actual Play or gaming clips).
- A brief introduction about your background in TTRPGs and your favorite gaming systems, if applicable.
- Your level of familiarity with 3d6 Down the Line and the content it produces.
Please do not DM your interest on Reddit. Only properly submitted résumés will be considered.
3d6 Down the Line LLC® is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin. We encourage applicants from marginalized communities.
