A rallying call: You gotta be the 10%
I was having a hard time figuring out what to call this.
There's a theory that only 10% of people involved with or interested in something visit forums, social media etc. for their hobby. The rest just watch the games (or listen to the music, play the game, whatever) and only ever talk to their friends in person about it.
The NSL is still, functionally, a brand new league. We know there is an audience: Each match day across Canada 8-10.000 people turn up to go see games live (eye-balling the attendance figures for a week with 3 matches)
Each game gets about 5-6k views on Youtube. Not sure how many more are on TSN and so on, but lets say its about 8K total per game.
There is a lot of people for a brand new women's league but it's also not a lot of people. These things can be very precarious.
However engagement on social media, reddit etc. is very very low. We got 1200 people on this sub split across all 6 teams. Social media posts dedicated to the NSL get handfuls of likes. Most news articles you can't see the views but I wager it is low.
And that can be dangerous because it is all a signal to people who might be interested that it's not popular and that it's not worth engaging with. Not the NSL. Not football. Not Canadian leagues. Not women's sports.
So here is my over-enthusiastic, somewhat caffeinated plea to the community:
You gotta become that 10% or 1% or whatever that is actively engaged. You gotta become NSL nerds. I don't mean learning where Pridham went to school or how many saves McAslan has made in her career when the shot comes from the left side of the box, while within 2 metres of a defender on an overcast day.
I mean engaging. If you read the news, check the sports section and if there is an NSL story, click on it and read it. Even if its not your team.
If your newspaper doesnt cover NSL matches, email them and ask why. If you follow a blog or website that does cover the NSL, click and read every time they publish. If you don't, pick one.
If you are on social media, take a moment to leave a comment on team posts or when outlets are reporting on the NSL. Ditto on Youtube. Make sure you are subbed to the league youtube and listen to when they do things. Leave a comment there as well.
Check on the subreddit and leave a comment or start a thread. Get other fans talking. Get your team subreddit alive and well. Start match threads or conversations about favourite players. Maybe in the start its only 5 people who post regularly but a new potential fan who sees 5 people talking might join in and now its 6. They wont join if its a graveyard in there.
In short, get stuck in. Become a nerd. Make the NSL part of your media landscape. Spend 5 minutes each day for the team you love and the league that we are very fortunate exists at all. Even if you can't go to games. Especially if you can't go to games.
If you made it this far, thank you for reading. I hope it made sense.
(and full disclosure, I do write for a blog but I am intentionally not linking it here because the point is not our specific website, its everything).