Does a website actually help a small fashion brand, or is Instagram enough?
Everyone keeps telling me I need a proper website for my small fashion brand. Right now most of my sales come through Instagram and DMs, and it works okay, so I'm not sure whether a site would actually bring in orders or just become one more thing to maintain and pay for.
If you run a small clothing/fashion label, I'd love to know:
Did a website actually change anything — sales, customer trust, wholesale enquiries?
How long before it was worth the money?
What did you use (Shopify, WooCommerce, custom) and would you pick it again?
- Anything you'd skip if you were starting over?
\*\*Honest answers welcome, including "don't bother."\*\*