Is Chick-Fil-A overrated?
I remember there were no Chick-Fil-A restaurants near where I grew up in the USA except a mall food court location no one ever thought much about that didn't seem anymore popular than any other fast food place. Now, there's a whole bunch of locations with massive drive through lines all over!
I am certain the modern popularity of Chick-Fil-A all stems from an early form of right-wing counter-cultural groupthink that we saw reach its zenith with the Bud Light controversy and boycott in 2023.
In 2012, Chick-Fil-A had a controversy related to the gay marriage debate at the time that involved early forms of cancel culture including Boston trying to block restaurant expansion, and this lead to an explosion in popularity of Chick-Fil-A as a form of contrarian solidarity among both conservatives and free-speech-supporting liberals (yes, many liberals were still very associated with free speech, especially for those they disagree with, at that time, the "classical" type before it joined MAGA). It was an early form of culture war signaling, and the momentum for Chick-Fil-A never stopped since then, and now it's popular and still rebellious-feeling to eat there even for reasons folks can't recall or aren't aware of.
And their chicken is quite good, but they are boring sandwiches that ought to come pre-sauced with bigger buns, and the use of romaine lettuce rather than iceberg lettuce on their sandwiches is awful since it's a strong tasting lettuce that is meant for salad, dammit, even though it gives off fancier connotations. The service can be excellent but also varies more than folks would admit, with institutional locations (like the Philadelphia airport) being less impressive.
I think it is an overrated fast food chain. It's still very good and worthy of being a standard option for chicken breast sandwiches, but its elevated allure and goodwill is merely just culture war contrarianism that never wore off.