u/ClubAlternative9328

Hello everyone,

I launched a Meta Ads campaign in the UK with broad targeting, a pixel installed just one day ago, and a total budget of €100 for the day.

So far, I've spent around €40 for a revenue of €180, with 2 sales from only 5 visits to my website. The ROAS is therefore good, but my CPM is around £80, which seems very high to me.

Have you ever encountered such high CPMs in the UK, especially with a brand new pixel? Is this normal at the beginning, or should I test other ad creatives?

Thanks in advance for your replies.

Hello everyone,

I launched a Meta Ads campaign in the UK with broad targeting, a pixel installed just one day ago, and a total budget of €100 for the day.

So far, I've spent around €40 for a revenue of €180, with 2 sales from only 5 visits to my website. The ROAS is therefore good, but my CPM is around £80, which seems very high to me.

Have you ever encountered such high CPMs in the UK, especially with a brand new pixel? Is this normal at the beginning, or should I test other ad creatives?

Thanks in advance for your replies.

Hello everyone,

I launched a Meta Ads campaign in the UK with broad targeting, a pixel installed just one day ago, and a total budget of €100 for the day.

So far, I've spent around €40 for €180 in revenue, with 2 sales from only 5 website visits. The ROAS is therefore good, but my CPM is around £80, which seems very high to me.

Have any of you experienced such high CPMs in the UK, especially with a brand new pixel? Is this normal at the beginning, or should I be testing other creatives?

Thanks in advance for your feedback.

Hello,

I have a Meta advertising account in France that works very well with campaigns in French.

I just launched an English version of my site to target the United States and Canada.

In your opinion, is it better:

Keep the same Meta advertising account, Or

Create a new account dedicated to the US/Canada market?

I want to avoid disrupting the current performance of the FR account.

Thank you 🙏🏼

Hello,

I have a Meta advertising account in France that works very well with campaigns in French.

I just launched an English version of my site to target the United States and Canada.

In your opinion, is it better:

Keep the same Meta advertising account, Or

Create a new account dedicated to the US/Canada market?

I want to avoid disrupting the current performance of the FR account.

Thank you 🙏🏼

Hello,

I have a campaign that has been running at ROAS 5 for 5 days, quite stable. It’s not a stroke of luck over a day, it holds.

So I hesitate:

Either I let it run quietly for a few more days

Either I start to increase the budget little by little

Either I duplicate and test next to it without touching that one

Frankly, I’ve already done campaigns by wanting to optimize too quickly, so now I’m a little suspicious

What would you do in my place?

Thank you team!