After 5 years of solo dev (AdMob, listings, etc.), I’m finally diving deep into ASO. Looking for advice on data analysis + keyword placement, and created a free tool to help!
Hey everyone,
I’ve been developing mobile apps for the last 5 years. Over this time, I’ve learned a ton about the overall development process, setting up store listings, implementing AdMob, and experimenting with different growth strategies. However, there is one major area I’ve neglected for too long, and I’m finally ready to tackle it: App Store Optimization (ASO).
As a relative newcomer to serious ASO, I’m trying to wrap my head around the best workflows and would love to get your insights on a few specific things:
- Analyzing Dashboard Data: When you look at App Store Connect or Google Play Console, which specific metrics do you focus on to measure ASO success? How do you separate organic keyword growth from other traffic sources?
- Keyword Research: What is your process for discovering high-volume but low-competition keywords? How do you decide which ones are actually worth targeting?
- Keyword Placement: Once you have your target keywords, what is your strategy for placing them across the different text fields (Title, Subtitle/Short Description, Keyword Field, Long Description)? How do you balance algorithmic optimization with writing copy that humans actually want to read?
To help myself learn the ropes and automate some of the manual work, I actually built a completely free tool for iOS ASO: aso-tool.andreashadjimama.workers.dev.
I set this up strictly based on the ASO knowledge I've gathered so far, and I am not trying to promote anything or sell a service. I mostly want to validate if the logic behind it actually makes sense to experienced folks. If anyone has a few minutes to check it out, I would incredibly appreciate your honest feedback on whether it’s genuinely useful or what features I should add/change to make it better.
Looking forward to hearing your tips, strategies, and any feedback you might have. Let’s get a discussion going!