made $1,240 last month selling custom research reports to small business owners
About three months ago I started offering research reports and simple landing pages to freelancers and small Etsy sellers as a side gig. Last month it brought in exactly $1,240 from three clients who each paid between $300 and $500 per project. Total time investment was around 18 hours spread across weeknight evenings after my regular 9 to 5.
The first client was a nutritionist who needed a competitor pricing breakdown for her local market. I pulled data from about 40 practitioner websites, organized everything in Google Sheets, then ran the dataset through MuleRun to get a finished interactive HTML report with comparison charts and a filterable pricing table. She told me it would have taken her an entire week to put that together manually, and she referred me to my second client within days.
Client two ran a small candle business on Etsy and wanted a standalone product showcase page for her holiday collection. I built that one with Carrd for the layout and wrote the copy myself. Third project was a market sizing document for a guy launching a pet supplement brand. That one took the longest because I had to verify sourcing claims across a dozen suppliers and format everything into a clean PDF with proper citations and data tables.
The first two weeks were honestly rough. I made exactly one $150 sale while I figured out how to describe what I was even offering. Telling people "I make reports" got zero traction. Once I started showing a sample deliverable and saying "I will hand you a finished 10 page report with charts you can drop straight into a pitch deck" the conversations changed completely. People want a specific file they can use tomorrow, not a vague promise of research.
Pricing was the other big learning curve. I started at $100 per report and was basically earning minimum wage once I factored in revision rounds. Bumping to a $300 minimum and being upfront that I would need one approval checkpoint before finalizing the output made the whole process smoother and filtered out clients who just wanted cheap busywork.
I found all three clients through cold outreach in niche Facebook groups and one Fiverr listing I set up as an experiment. The Fiverr listing honestly performed better than I expected and accounts for about half my pipeline now. This month I am trying to package the research report into a repeatable offer with a fixed scope and see if I can push past $2,000.