u/Conscious-Scratch456

We’re currently building DOSED, a health/wellness consumer brand, and have started early fundraising conversations alongside applying for the Startup India Seed Fund Scheme.

One thing we noticed is that some incubators seem to expect equity/advisory stakes even when helping with non-dilutive grants like SISFS. Wanted to understand how common this actually is and what founders should realistically watch out for during early-stage fundraising.

Would appreciate insights from people who’ve raised in the consumer/FMCG/wellness space, especially around:
incubator agreements
early investor red flags
what investors actually value most at this stage
Thanks.

I used to use coffee, but that just left me with really bad jitters. Lately, I have been using Dosed, and it’s been pretty nice, but has anyone else used anything else?

Small brand owner here, anyone able to produce or test straps for the AP x Swatch dm pls. Got a solid plan