Is personalization actually worth the time in cold outreach?
I'm trying to understand where the balance is between:
Highly personalized outreach
and
High-volume outreach
If you personalize every message heavily, you may only contact 20 prospects a day.
If you automate everything, you may contact 500 but get poor engagement.
Where do experienced SDRs draw the line?
What information is actually worth researching before sending a cold email?
I'd be interested in hearing what has worked in real campaigns.