What is Kerala doing differently when it comes to hospitality?
I’m from Bangalore and have spent years travelling around India whenever I get the chance. I’ve noticed something interesting about Kerala tourism
In most parts of India, when I travel for leisure, I usually prefer branded hotels if I have a decent budget because they’re predictable. A Marriott, Taj, Hyatt, or similar chain gives you a certain standard, and independently owned hotels can be very hit or miss.
Kerala is the one place where my logic seems to completely fall apart. Idk if it’s a coincidence but some of the most memorable places I’ve stayed here have been family run heritage homes, boutique resorts, plantation stays, random properties I had never heard of before booking. In many cases, I’d pick them over a five star chain without thinking twice.They feel more thoughtful, more rooted in where they are, and often just more enjoyable to spend time in. It’s strange because I don’t think I’ve felt this level of trust in independent stays anywhere else in the country. I’m not saying there are no good boutique hotels outside of Kerala but it’s more of a gamble and needs a lot of research or word of mouth before you book.
I’m curious why that is. More importantly unlike branded hotels that can survive even with heavy losses if there’s not much traffic, how are these independent stays able to survive for so long and still maintain international standards? Is the govt funding/subsidizing independent hotel owners?? Is there something unique about Kerala’s tourism culture that encourages these places to maintain such a high standard? Or does Kerala simply attract a different kind of traveller and therefore a different kind of hospitality business? Whatever the reason, leisure travel in Kerala feels noticeably different from the rest of India, and I can’t quite put my finger on why. As someone who has business in hospitality, this is definitely a case study for me