u/Designer-Physics-904

i have been reading everything I can about how mid-size brokerages actually run day to day from what i found here is what I think I understand wanted to know how accurate or far off from reality this is.

So i noticed that the ceiling on loads per rep looks like a process problem more than a headcount problem. Carrier sourcing alone apparently runs 45–90 minutes per load manually, and one delayed driver triggers something like 6 separate steps just to push a status update. Reps hit a wall around 100 active loads not because freight dries up but because the hours run out.

Also noticed that AI tools do exist for some of this but adoption seems low my guess from what i heard someone say "Still I'm skeptical. If the AI is wrong, I could lose margin on this deal, or even worse. I might quote too high and lose the client" it seems like a trust problem not an awareness problem. Wrong rate on an unfamiliar lane costs you the margin or the relationship. Hard to trust a black box for that so in this case it makes sense to not trust the tool cause your guess is good as theirs.

So my question is what am I getting wrong? Is the bottleneck somewhere else entirely? Is the AI skepticism about the tools or something deeper?

Hi everyone,

i run a small software that helps YouTube channels figure out why their videos aren't performing and what to fix.

seeing the users i could acquire interact with it i found the people who got the most value weren't just regular creators they were businesses using YouTube to get clients. coaches, consultants, service providers. the ROI argument was way clearer for them so i started wondering if agencies that manage YouTube for business clients exist and if this would be useful to them.

two things i already tried:

searched google, found agencies managing YouTube for clients, emailed them leading with proof of real results i heard nothing from them ever.

found business owners on YouTube who weren't getting traction, commented or emailed 15-20 of them with the same proof. also crickets.

i was seriously considering a pivot cause i thought customers i did get was a fluke and there is no market for this but then i decided not to i wanted to know if i had exhausted all the options before i called it as i was not sure if im reaching the wrong people, wrong channel, or if i was right and this market doesnt really exist at the scale im imagining.

if you run an agency that handles YouTube for clients or know someone who does where would you look if you were me?

any advice appreciated, thanks

Hi everyone,

i run a small software that helps YouTube channels figure out why their videos aren't performing and what to fix.

seeing the users i could acquire interact with it i found the people who got the most value weren't just regular creators they were businesses using YouTube to get clients. coaches, consultants, service providers. the ROI argument was way clearer for them so i started wondering if agencies that manage YouTube for business clients exist and if this would be useful to them.

two things i already tried:

searched google, found agencies managing YouTube for clients, emailed them leading with proof of real results i heard nothing from them ever.

found business owners on YouTube who weren't getting traction, commented or emailed 15-20 of them with the same proof. also crickets.

i was seriously considering a pivot cause i thought customers i did get was a fluke and there is no market for this but then i decided not to i wanted to know if i had exhausted all the options before i called it as i was not sure if im reaching the wrong people, wrong channel, or if i was right and this market doesnt really exist at the scale im imagining.

if you run an agency that handles YouTube for clients or know someone who does where would you look if you were me?

any advice appreciated, thanks

Hey guys been spending time in this subreddit and i noticed some same things come up like getting clients, delivering without hiring more people, qualifying leads faster

are those actually the big ones or is there something more painful i missed?

just trying to understand what the real problems are not here to pitch anything

Hey guys i come here with a curiosity and it being this one, how many of you are actually using YouTube to bring in clients? and is it working or is it mostly just content for content's sake

for those who do it or have tried it:

• is YouTube actually bringing in clients or more of a slow brand building thing where you cant really track it
• whats the biggest pain point, getting views, keeping people watching, getting them to actually reach out
• anything thats moved the needle or have you kind of given up on it

just curious how this is working for people in this space

i been thinking about this a lot lately and wanted to share what i figured out because i kept seeing the same advice recycled everywhere and none of it actually helped its it stuff you kinda know but not actually as its phrased incorrectly or nor made entirely clear so ill go over them one by one

the thumbnail and title are not two separate things

most people design the thumbnail, then write a title. treat them as one pitch made in two parts. the thumbnail creates an emotion, the title makes it specific. if they're saying different things, both lose. example: title says "i was not ready for this" but thumbnail shows you calm and composed holding a weapon. those are two different signals and the viewer's brain resolves it by scrolling. before you post anything, read your title and look at your thumbnail at the same time. if they're not writing the same contract, fix it.

your opener has to honor the promise immediately

your thumbnail and title made a promise. your first fifteen seconds have to confirm the viewer is in the right place. not eventually. immediately. if your title says "most intense escape" and your video opens with "and we are back, continuing from last time," you broke the contract. the viewer has no signal that the payoff is actually coming, so they leave. you don't have to spoil the ending, you just have to give them a reason to believe it's real. show the stakes, show the failure, create a gap they need to close.

passion tells you what to make, not whether anyone is looking for it

this one hurt to realize. you can care deeply about a video and still be making it for an audience of one. the channels that grow find the overlap between what they want to make and what a massive audience is already searching for. the easiest way to train this instinct is to find the top three channels in your niche and look at their outlier videos, the ones that got way more views than their average. watch the first thirty seconds. look at the thumbnails. copy the format, not the content. you'll start seeing patterns fast.

the hard part is you can do everything right and still pick the wrong idea. the video just dies and you never know if it was the topic, the thumbnail, the hook, or all three. i built something that solves that validates ideas before you film, and if a video still fails, tells you specifically what broke. one creator went from 8 views average to 140k in a month (he was already good just working on the wrong things and once he realized what was wrong in his approach he changed directions and that was all it took).

anyway hope this helps at least one person here. took me way longer than it should have to figure this stuff out so figured i'd just put it somewhere

for anyone curious, the thing i built i mentioned is useedison.com

been thinking about this a lot lately and wanted to share what i figured out because i kept seeing the same advice recycled everywhere and none of it actually helped.

the thumbnail and title are not two separate things

most people design the thumbnail, then write a title. treat them as one pitch made in two parts. the thumbnail creates an emotion, the title makes it specific. if they're saying different things, both lose. example: title says "i was not ready for this" but thumbnail shows you calm and composed holding a weapon. those are two different signals and the viewer's brain resolves it by scrolling. before you post anything, read your title and look at your thumbnail at the same time. if they're not writing the same contract, fix it.

your opener has to honor the promise immediately

your thumbnail and title made a promise. your first fifteen seconds have to confirm the viewer is in the right place. not eventually. immediately. if your title says "most intense escape" and your video opens with "and we are back, continuing from last time," you broke the contract. the viewer has no signal that the payoff is actually coming, so they leave. you don't have to spoil the ending, you just have to give them a reason to believe it's real. show the stakes, show the failure, create a gap they need to close.

passion tells you what to make, not whether anyone is looking for it

this one hurt to realize. you can care deeply about a video and still be making it for an audience of one. the channels that grow find the overlap between what they want to make and what a massive audience is already searching for. the easiest way to train this instinct is to find the top three channels in your niche and look at their outlier videos, the ones that got way more views than their average. watch the first thirty seconds. look at the thumbnails. copy the format, not the content. you'll start seeing patterns fast.

the annoying part is doing this manually is a rabbit hole. i've used Edison to automate the competitor research part of this, saves a lot of time. but even doing it by hand for one or two channels will already change how you approach your next upload.

curious what the moment was for others where something finally clicked on why your videos weren't getting traction

hope this helped

[Discussion]

been thinking about this a lot lately and wanted to share what i figured out because i kept seeing the same advice recycled everywhere and none of it actually helped.

the thumbnail and title are not two separate things

most people design the thumbnail, then write a title. treat them as one pitch made in two parts. the thumbnail creates an emotion, the title makes it specific. if they're saying different things, both lose. example: title says "i was not ready for this" but thumbnail shows you calm and composed holding a weapon. those are two different signals and the viewer's brain resolves it by scrolling. before you post anything, read your title and look at your thumbnail at the same time. if they're not writing the same contract, fix it.

your opener has to honor the promise immediately

your thumbnail and title made a promise. your first fifteen seconds have to confirm the viewer is in the right place. not eventually. immediately. if your title says "most intense escape" and your video opens with "and we are back, continuing from last time," you broke the contract. the viewer has no signal that the payoff is actually coming, so they leave. you don't have to spoil the ending, you just have to give them a reason to believe it's real. show the stakes, show the failure, create a gap they need to close.

passion tells you what to make, not whether anyone is looking for it

this one hurt to realize. you can care deeply about a video and still be making it for an audience of one. the channels that grow find the overlap between what they want to make and what a massive audience is already searching for. the easiest way to train this instinct is to find the top three channels in your niche and look at their outlier videos, the ones that got way more views than their average. watch the first thirty seconds. look at the thumbnails. copy the format, not the content. you'll start seeing patterns fast.

the annoying part is doing this manually is a rabbit hole. i've used Edison to automate the competitor research part of this, saves a lot of time. but even doing it by hand for one or two channels will already change how you approach your next upload.

curious what the moment was for others where something finally clicked on why your videos weren't getting traction

hope this helped

I've been doing youtube consulting for about 6 months now. talked to a few creators who were serious and wanted to grow across different niches and after a while you start noticing patterns.

almost never the algorithm. almost never posting frequency. not even the thumbnail in the way most people assume its that the first 30 seconds of the video is delivering something different from what the title and thumbnail promised. not lying, not clickbait, just a mismatch in what the viewer expected vs what they got. and viewers make that decision in like 10 seconds and leave. youtube sees it and stops pushing the video.

one creator I worked with recently had actually good content. real analysis, strong takes, put genuine effort in. was sitting at 200 views a video. we went through where viewers were dropping off and matched it against what the title was promising and looked at his niche and top competitors and found things pretty quickly

the payoff he was building toward for 4 minutes was already in the title. viewers clicked for it and got setup instead. and there was a mid roll pitch sitting right before the best part of the video on top of that his format was completely wrong for his niche. the way he was structuring his content just doesnt work for the audience he was trying to reach and he had no idea because you cant see it from inside your own channel

moved the payoff to the front, cut the pitch, fixed the format. 40k views in next two videos.

he said it himself "the biggest help was being able to finally see the blind spots I had. issues that were holding me back without me even realizing"

if your retention is dying in the first 30 seconds before you change anything else just check these

does your first 10 seconds actually deliver what the title promised or just set it up does your thumbnail tell the same story as your title or a different one are you asking for a sub or like before youve given them what they clicked for

that last one I see constantly