


Bear brand fruit snacks using Gen AI for the included trading cards.
I had been buying bear products in bulk at our local Costco for my family and occasionally for food banks.
I'd also been collecting their first set of included super hero trading cards. When I went to their website to see if they had a card list, I noticed that their upcoming sports bear cards were clearly created with generative AI, as well as much of the promo art on the site. Notice the text on the billboard in pic 3, a dead giveaway.
I immediately questioned the more cartoony super heroes I had been collecting, and found out there is no artist associated with them... So now I'm very suspicious that even the first set was AI as well.
I'll never buy another bear product again. They had an opportunity to showcase some real art, and build a real brand identity around it, and instead I'm furious at ever haven given them any money to begin with.
I love Costco, and wish they'd stop supporting Bear at this point.