Image 1 — Urban Company Native RO: 2-year refresh kit price increased from ₹4,500 → ₹5,000 → ₹5,500. Is the long-term value proposition changing?
Image 2 — Urban Company Native RO: 2-year refresh kit price increased from ₹4,500 → ₹5,000 → ₹5,500. Is the long-term value proposition changing?

Urban Company Native RO: 2-year refresh kit price increased from ₹4,500 → ₹5,000 → ₹5,500. Is the long-term value proposition changing?

I bought Native M2 Pro this month and I bought into the Urban Company Native RO concept largely because of its unusual maintenance model: 2 years of unconditional warranty with no service cost, followed by a 2-year refresh/renewal cycle that includes filter replacement and warranty extension.

But I've recently noticed something that I think existing and prospective Native customers should discuss.

The 2-year post-warranty refresh/renewal price appears to have increased over time:

₹4,500 → ₹5,000 → ₹5,500

I have attached screenshots from Urban Company's own material showing the newer ₹5,500 pricing.

What concerns me isn't simply that the price is ₹5,500. It's the direction and the lack of price predictability.

₹4,500 for 2 years = ₹2,250/year
₹5,000 for 2 years = ₹2,500/year
₹5,499 for 2 years = ₹2,749.50/year

So compared with the original ₹4,500 price, the two-year renewal has increased by roughly 22%.

And there seems to be an additional point that I would really like Urban Company to clarify:

The current Native product information still contains calculations based on a ₹5,000 two-year service/renewal cost, while the newer FAQ/infographic shows ₹5,499/₹5,500.

So which price is actually applicable now?

More importantly:

1. Is ₹5,499/₹5,500 now the standard refresh-kit price for Native M0/M1/M1 Pro/M2/M2 Pro?

2. Will existing customers be protected at the renewal price that was advertised when they purchased their purifier?

3. Is there any price lock for customers who bought Native based on the original ₹4,500 two-year renewal promise?

4. If the renewal price can keep increasing, how should customers evaluate the advertised long-term savings of Native?

5. Is this simply a normal revision of service/parts pricing, or has the underlying cost/contents of the refresh kit changed?

I actually like the basic Native concept and I'm not posting this because I think the purifier itself is necessarily bad. The whole point of Native was supposed to be low-hassle, predictable ownership costs.

That is why I think this deserves discussion.

If you're a Native owner, especially someone who has already completed the first 2 years, what renewal/refresh-kit price have you actually been quoted or paid?

If you bought an older Native when the advertised renewal price was ₹4,500, I'd especially like to know whether Urban Company still honors that pricing for you.

Please share screenshots if you have them. I'd like to collect actual customer experiences rather than speculate.

Urban Company - I would genuinely appreciate a clear explanation of the pricing history and whether existing customers have any price protection.

u/EmotionalCourse8 — 2 days ago

Urban Company Native RO: 2-year refresh kit price increased from ₹4,500 → ₹5,000 → ₹5,500. Is the long-term value proposition changing?

I bought Native M2 Pro this month and I bought into the Urban Company Native RO concept largely because of its unusual maintenance model: 2 years of unconditional warranty with no service cost, followed by a 2-year refresh/renewal cycle that includes filter replacement and warranty extension.

But I've recently noticed something that I think existing and prospective Native customers should discuss.

The 2-year post-warranty refresh/renewal price appears to have increased over time:

₹4,500 → ₹5,000 → ₹5,500

I have attached screenshots from Urban Company's own material showing the newer ₹5,500 pricing.

What concerns me isn't simply that the price is ₹5,500. It's the direction and the lack of price predictability.

₹4,500 for 2 years = ₹2,250/year
₹5,000 for 2 years = ₹2,500/year
₹5,499 for 2 years = ₹2,749.50/year

So compared with the original ₹4,500 price, the two-year renewal has increased by roughly 22%.

And there seems to be an additional point that I would really like Urban Company to clarify:

The current Native product information still contains calculations based on a ₹5,000 two-year service/renewal cost, while the newer FAQ/infographic shows ₹5,499/₹5,500.

So which price is actually applicable now?

More importantly:

1. Is ₹5,499/₹5,500 now the standard refresh-kit price for Native M0/M1/M1 Pro/M2/M2 Pro?

2. Will existing customers be protected at the renewal price that was advertised when they purchased their purifier?

3. Is there any price lock for customers who bought Native based on the original ₹4,500 two-year renewal promise?

4. If the renewal price can keep increasing, how should customers evaluate the advertised long-term savings of Native?

5. Is this simply a normal revision of service/parts pricing, or has the underlying cost/contents of the refresh kit changed?

I actually like the basic Native concept and I'm not posting this because I think the purifier itself is necessarily bad. The whole point of Native was supposed to be low-hassle, predictable ownership costs.

That is why I think this deserves discussion.

If you're a Native owner, especially someone who has already completed the first 2 years, what renewal/refresh-kit price have you actually been quoted or paid?

If you bought an older Native when the advertised renewal price was ₹4,500, I'd especially like to know whether Urban Company still honors that pricing for you.

Please share screenshots if you have them. I'd like to collect actual customer experiences rather than speculate.

Urban Company - I would genuinely appreciate a clear explanation of the pricing history and whether existing customers have any price protection.

u/EmotionalCourse8 — 2 days ago

Urban Company Native RO: 2-year refresh kit price increased from ₹4,500 → ₹5,000 → ₹5,500. Is the long-term value proposition changing?

I bought Native M2 Pro this month and I bought into the Urban Company Native RO concept largely because of its unusual maintenance model: 2 years of unconditional warranty with no service cost, followed by a 2-year refresh/renewal cycle that includes filter replacement and warranty extension.

But I've recently noticed something that I think existing and prospective Native customers should discuss.

The 2-year post-warranty refresh/renewal price appears to have increased over time:

₹4,500 → ₹5,000 → ₹5,500

I have attached screenshots from Urban Company's own material showing the newer ₹5,500 pricing.

What concerns me isn't simply that the price is ₹5,500. It's the direction and the lack of price predictability.

₹4,500 for 2 years = ₹2,250/year
₹5,000 for 2 years = ₹2,500/year
₹5,499 for 2 years = ₹2,749.50/year

So compared with the original ₹4,500 price, the two-year renewal has increased by roughly 22%.

And there seems to be an additional point that I would really like Urban Company to clarify:

The current Native product information still contains calculations based on a ₹5,000 two-year service/renewal cost, while the newer FAQ/infographic shows ₹5,499/₹5,500.

So which price is actually applicable now?

More importantly:

1. Is ₹5,499/₹5,500 now the standard refresh-kit price for Native M0/M1/M1 Pro/M2/M2 Pro?

2. Will existing customers be protected at the renewal price that was advertised when they purchased their purifier?

3. Is there any price lock for customers who bought Native based on the original ₹4,500 two-year renewal promise?

4. If the renewal price can keep increasing, how should customers evaluate the advertised long-term savings of Native?

5. Is this simply a normal revision of service/parts pricing, or has the underlying cost/contents of the refresh kit changed?

I actually like the basic Native concept and I'm not posting this because I think the purifier itself is necessarily bad. The whole point of Native was supposed to be low-hassle, predictable ownership costs.

That is why I think this deserves discussion.

If you're a Native owner, especially someone who has already completed the first 2 years, what renewal/refresh-kit price have you actually been quoted or paid?

If you bought an older Native when the advertised renewal price was ₹4,500, I'd especially like to know whether Urban Company still honors that pricing for you.

Please share screenshots if you have them. I'd like to collect actual customer experiences rather than speculate.

Urban Company - I would genuinely appreciate a clear explanation of the pricing history and whether existing customers have any price protection.

u/EmotionalCourse8 — 2 days ago

Urban Company Native RO: 2-year refresh kit price increased from ₹4,500 → ₹5,000 → ₹5,500. Is the long-term value proposition changing?

I bought Native M2 Pro this month and I bought into the Urban Company Native RO concept largely because of its unusual maintenance model: 2 years of unconditional warranty with no service cost, followed by a 2-year refresh/renewal cycle that includes filter replacement and warranty extension.

But I've recently noticed something that I think existing and prospective Native customers should discuss.

The 2-year post-warranty refresh/renewal price appears to have increased over time:

₹4,500 → ₹5,000 → ₹5,500

I have attached screenshots from Urban Company's own material showing the newer ₹5,500 pricing.

What concerns me isn't simply that the price is ₹5,500. It's the direction and the lack of price predictability.

₹4,500 for 2 years = ₹2,250/year
₹5,000 for 2 years = ₹2,500/year
₹5,499 for 2 years = ₹2,749.50/year

So compared with the original ₹4,500 price, the two-year renewal has increased by roughly 22%.

And there seems to be an additional point that I would really like Urban Company to clarify:

The current Native product information still contains calculations based on a ₹5,000 two-year service/renewal cost, while the newer FAQ/infographic shows ₹5,499/₹5,500.

So which price is actually applicable now?

More importantly:

1. Is ₹5,499/₹5,500 now the standard refresh-kit price for Native M0/M1/M1 Pro/M2/M2 Pro?

2. Will existing customers be protected at the renewal price that was advertised when they purchased their purifier?

3. Is there any price lock for customers who bought Native based on the original ₹4,500 two-year renewal promise?

4. If the renewal price can keep increasing, how should customers evaluate the advertised long-term savings of Native?

5. Is this simply a normal revision of service/parts pricing, or has the underlying cost/contents of the refresh kit changed?

I actually like the basic Native concept and I'm not posting this because I think the purifier itself is necessarily bad. The whole point of Native was supposed to be low-hassle, predictable ownership costs.

That is why I think this deserves discussion.

If you're a Native owner, especially someone who has already completed the first 2 years, what renewal/refresh-kit price have you actually been quoted or paid?

If you bought an older Native when the advertised renewal price was ₹4,500, I'd especially like to know whether Urban Company still honors that pricing for you.

Please share screenshots if you have them. I'd like to collect actual customer experiences rather than speculate.

Urban Company - I would genuinely appreciate a clear explanation of the pricing history and whether existing customers have any price protection.

u/EmotionalCourse8 — 2 days ago

Urban Company Native RO: 2-year refresh kit price increased from ₹4,500 → ₹5,000 → ₹5,500. Is the long-term value proposition changing?

I bought Native M2 Pro this month and I bought into the Urban Company Native RO concept largely because of its unusual maintenance model: 2 years of unconditional warranty with no service cost, followed by a 2-year refresh/renewal cycle that includes filter replacement and warranty extension.

But I've recently noticed something that I think existing and prospective Native customers should discuss.

The 2-year post-warranty refresh/renewal price appears to have increased over time:

₹4,500 → ₹5,000 → ₹5,500

I have attached screenshots from Urban Company's own material showing the newer ₹5,500 pricing.

What concerns me isn't simply that the price is ₹5,500. It's the direction and the lack of price predictability.

₹4,500 for 2 years = ₹2,250/year
₹5,000 for 2 years = ₹2,500/year
₹5,499 for 2 years = ₹2,749.50/year

So compared with the original ₹4,500 price, the two-year renewal has increased by roughly 22%.

And there seems to be an additional point that I would really like Urban Company to clarify:

The current Native product information still contains calculations based on a ₹5,000 two-year service/renewal cost, while the newer FAQ/infographic shows ₹5,499/₹5,500.

So which price is actually applicable now?

More importantly:

1. Is ₹5,499/₹5,500 now the standard refresh-kit price for Native M0/M1/M1 Pro/M2/M2 Pro?

2. Will existing customers be protected at the renewal price that was advertised when they purchased their purifier?

3. Is there any price lock for customers who bought Native based on the original ₹4,500 two-year renewal promise?

4. If the renewal price can keep increasing, how should customers evaluate the advertised long-term savings of Native?

5. Is this simply a normal revision of service/parts pricing, or has the underlying cost/contents of the refresh kit changed?

I actually like the basic Native concept and I'm not posting this because I think the purifier itself is necessarily bad. The whole point of Native was supposed to be low-hassle, predictable ownership costs.

That is why I think this deserves discussion.

If you're a Native owner, especially someone who has already completed the first 2 years, what renewal/refresh-kit price have you actually been quoted or paid?

If you bought an older Native when the advertised renewal price was ₹4,500, I'd especially like to know whether Urban Company still honors that pricing for you.

Please share screenshots if you have them. I'd like to collect actual customer experiences rather than speculate.

Urban Company - I would genuinely appreciate a clear explanation of the pricing history and whether existing customers have any price protection.

u/EmotionalCourse8 — 2 days ago

Urban Company Native RO: 2-year refresh kit price increased from ₹4,500 → ₹5,000 → ₹5,500. Is the long-term value proposition changing?

I bought Native M2 Pro this month and I bought into the Urban Company Native RO concept largely because of its unusual maintenance model: 2 years of unconditional warranty with no service cost, followed by a 2-year refresh/renewal cycle that includes filter replacement and warranty extension.

But I've recently noticed something that I think existing and prospective Native customers should discuss.

The 2-year post-warranty refresh/renewal price appears to have increased over time:

₹4,500 → ₹5,000 → ₹5,500

I have attached screenshots from Urban Company's own material showing the newer ₹5,500 pricing.

What concerns me isn't simply that the price is ₹5,500. It's the direction and the lack of price predictability.

₹4,500 for 2 years = ₹2,250/year
₹5,000 for 2 years = ₹2,500/year
₹5,499 for 2 years = ₹2,749.50/year

So compared with the original ₹4,500 price, the two-year renewal has increased by roughly 22%.

And there seems to be an additional point that I would really like Urban Company to clarify:

The current Native product information still contains calculations based on a ₹5,000 two-year service/renewal cost, while the newer FAQ/infographic shows ₹5,499/₹5,500.

So which price is actually applicable now?

More importantly:

1. Is ₹5,499/₹5,500 now the standard refresh-kit price for Native M0/M1/M1 Pro/M2/M2 Pro?

2. Will existing customers be protected at the renewal price that was advertised when they purchased their purifier?

3. Is there any price lock for customers who bought Native based on the original ₹4,500 two-year renewal promise?

4. If the renewal price can keep increasing, how should customers evaluate the advertised long-term savings of Native?

5. Is this simply a normal revision of service/parts pricing, or has the underlying cost/contents of the refresh kit changed?

I actually like the basic Native concept and I'm not posting this because I think the purifier itself is necessarily bad. The whole point of Native was supposed to be low-hassle, predictable ownership costs.

That is why I think this deserves discussion.

If you're a Native owner, especially someone who has already completed the first 2 years, what renewal/refresh-kit price have you actually been quoted or paid?

If you bought an older Native when the advertised renewal price was ₹4,500, I'd especially like to know whether Urban Company still honors that pricing for you.

Please share screenshots if you have them. I'd like to collect actual customer experiences rather than speculate.

Urban Company - I would genuinely appreciate a clear explanation of the pricing history and whether existing customers have any price protection.

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https://preview.redd.it/lgptqpsrw5kh1.jpg?width=1036&format=pjpg&auto=webp&s=eab48537d78f28f21d25774d49393012b1a0ef8c

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u/EmotionalCourse8 — 2 days ago