u/Eng_Karim

I built an early B2B SaaS: Boardroi.com.

It helps CFOs and finance teams measure the ROI of AI spend and turn it into finance-reviewed, board-ready reporting.

The problem is simple: companies are adopting AI tools across teams, but finance still needs to answer, “What is this spend actually returning?”

I’m technical/product-side, so I’m trying to figure out how to find the right sales partner.

I’m not looking for generic lead lists or an agency. I’m looking for someone who understands B2B SaaS sales and can create real conversations with CFOs, finance leaders, SaaS founders, or operators.

Because it’s early, I’m considering a performance-based structure where the partner earns a percentage of collected revenue from customers they directly source.

For founders who found an early sales/GTM co-founder or partner, what worked?

Where did you find them, and what kind of compensation structure was actually realistic?

I’m researching a workflow problem before building anything.

For Etsy sellers who sell custom or personalized products, I keep seeing the same issue: the seller needs buyer input before production - a photo, engraving text, wording, color choice, or proof approval - but the buyer doesn’t reply, and the ship-by date gets closer.

I’m trying to understand whether this is a real repeated pain or just an occasional annoyance.

Questions:

1. How often does this happen to custom sellers?
2. What do sellers usually do when the buyer doesn’t reply?
3. Do they track these blocked orders manually, or just handle them on a case-by-case basis?
4. Is the biggest pain the missing info, the deadline pressure, the risk of cancellation, or something else?
5. Would sellers realistically pay for help with this problem, or is it too small?

I’m not sharing a product link or selling anything, just trying to understand whether this problem is worth solving.

I’m trying to understand how accounting/finance teams think about AI ROI.

A lot of companies are now using AI tools across support, engineering, finance, sales, and operations. But when it comes time to prove the value, it seems tricky.

Would you trust metrics like:

• vendor spend reduced
• close cycle shortened
• fewer manual hours
• fewer audit/compliance issues
• better forecast accuracy
• headcount avoided
• higher ticket/workflow volume with the same team

Or would you still want to see something else before calling it real ROI?

Also curious: would CSV/spreadsheet uploads be enough for a first version of this kind of reporting, or would finance teams expect direct integrations with accounting/ERP tools?

Built and launched Board ROI solo over the past 5 months. It is a dashboard that helps CFOs at funded startups prove the ROI of their AI spend to the board. Live product, real users, validated by direct CFO research.

The product is done. What is missing is someone who can open doors.

Looking for a business co-founder who has:

• A network in finance, SaaS sales, or funded startups
• Experience talking to CFOs or senior finance leaders
• Based in the US, Canada, or Europe preferred

What I bring:

• Full product built and live at boardroi.com
• 3 months of direct CFO validation
• Complete tech stack, zero technical debt
• Meaningful equity for the right person

Not looking for another developer. Looking for someone who knows the right people and wants to build something real.

Drop a comment or DM if this resonates.

We’re seeing more companies adopt AI tools across finance, operations, and internal workflows ; but I’m curious how organizations are actually measuring the business impact.

Are boards or investors asking for AI ROI yet in your case?

If so, what metrics are you using to report it?

Cost savings?
Productivity gains?
Revenue impact?
Time saved?
Risk reduction?
Something else?

It feels like AI adoption is moving faster than standardized reporting around its financial value, so I’d love to hear how others are approaching it.

I’m new here and still figuring out how communities, karma, and posting rules work. I’m not really focused on getting karma fast - mostly trying to avoid accidentally breaking rules or looking spammy.

Any beginner mistakes I should avoid?