Demo - festivals - wishlists: im at a marketing deaflock

Unless I’m missing something, I’m at a deadlock according to chris zukowski’s marketing strategy:

* the best place to get wishlists is by participating in digital festivals
* best way to get into festivals is by having a steam demo
* best time to publish a steam demo is with a few 1000s wishlists, so as to not miss popular & free, and the email-to-wishlisters button
* best way to get wishlists is by participating in festivals
* best way to get into festivals is by having a steam demo…

Etc. so what do I do?
I launched an itch demo, which isn’t getting traction unless I direct people to it, which means I’m not directing them to my steam game. So I’m kind of confused here
Anybody has a tip for the starting no-one-knows-about-my-game phase?
Thanks!

reddit.com
u/IgooliAndHakmon — 1 day ago

My game's demo is on itch! It is very simple, and I'd love your opinion :)

I've been solo-deving this game for 3 and a half years. Every thing in it is hand painted by me with oils and pastels and markers. this is the first time I've made it publicly playable and I'd love some feedback! Available now in browser and on itch ->

https://aoutosgames.itch.io/the-ballad-of-igooli-and-hakmon

Hope you have a good time playing :)

u/IgooliAndHakmon — 10 days ago

Guys, I love death grips. On an unrelated note - I just launched a demo for my game on itch. I'm also drunk

As proof of my love to death grips, I've attached an image of the exmilitary t-shirt I bought when I was 17.

I also have a Jimi Hendrix-type bonus in my game, which as we all know, MC Ride loves (he loves Hendrix, I don't think he knows about my game).

Anyway if anybody wants to try out my game's demo ->

https://aoutosgames.itch.io/the-ballad-of-igooli-and-hakmon

u/IgooliAndHakmon — 10 days ago