u/ImperialMajestyX02

Can't scroll through watch content for five minutes without a creator subtly pushing how underrated Tudor is, how it beats Omega or even Rolex, how they'd take a Black Bay over a Sub any day. It never feels organic. Tudor is basically running a less egregious version of the Valusis playbook. Instead of a direct campaign, they've got an army of creators all independently arriving at the same conclusion like give me a break. Maybe when Tudor was charging just slightly above Longines and Tag I would've agreed but now Tudor has become absurdly expensive for what it's offering.

Obviously they are objectively top tier horology and while their style might be polarizing I think it is super unique, cool, and far more chic and versatile than Richard Mille. I know that 20+ years ago Franck Muller was the polarizing pop culture phenom bran that RM is now but I just don't understand why they are not that popular anymore. I mean their designs truly are one of a kind and full of character and I'm very closing to drop a couple thousand on getting one.