
What I look for in a UGC creator before hiring them 👀
I’m the founder of a skincare company, so when I’m looking for UGC creators for my products, I’m not just looking at their follower count. I look for someone who can make the product feel natural, relatable, and genuinely worth trying.
I usually look for:
• Natural and confident on-camera presence
• Authentic content that doesn’t feel overly scripted
• Good lighting, framing, and video quality
• Strong storytelling and attention-grabbing hooks
• Someone who actually understands the product
• The ability to promote without making it feel like an ad
• Clean editing and attention to detail
When I see someone who checks all my pointers, I reach out to them directly even if they’re new to this.
Experience matters, but i believe that sometimes, the best UGC comes from someone who’s just getting started.