Help! Meta Title & Description Change Plummeted my Google Rankings
I've had my business for 15 years. Built my website in Shopify back when everything was so much simpler. My Meta Titles and Descriptions were always autofilled by Shopify taken from the text on the pages. My main product keywords always ranked pretty high in Google, so Ive never changed anything.
In comes the "Sidekick Pulse AI recommendations" we all get in our back office and I kept getting a message telling me I should update all of my meta titles and descriptions for better SEO. I looked at my pages and product and realized I never filled them in correctly and that they were just being autofilled so I figured I must need to change them and maybe it would help my SEO even more. I also thought it might also help with more agentic sales, too.
So, I went in and deleted every title and description and worked with Gemini on creating proper titles and descriptions with the correct character length. Took an entire day to finish.
What do you think happened? My 15 years of high rankings suddenly plummeted and my organic traffic and sales literally STOPPED within a week.
MY QUESTION TO ANY SEO EXPERTS..... What do I do now? Do I erase everything and go back to the default autofilled titles and descriptions? AI keeps giving me conflicting advice on how to fix it. Im literally CRUSHED over this. My 15 year business literally just erased in Google in a matter of days.
Who can I contact for help? What steps do I need to take to get everything back to the way it was? Is that even possible?