







Some characters I drew for DnD (personal and Comms). What do you think of them?
Comms open, portfolio here: https://matteoceraldi.myportfolio.com/








Comms open, portfolio here: https://matteoceraldi.myportfolio.com/
Delivered in less than a week!
My Portfolio: https://www.artstation.com/matteoceraldi
This is a personal project for Roamly, a service that organizes camping trips with new people. The target audience is young adults seeking a fun outdoor experience. I'm experimenting with illustration and design, and cold emailing companies for freelance work, but I'm not sure which businesses this style would be a good fit for. It's bold and fun, but I wouldn't wanna lean into the kids' audience. For example, this artist worked with many non-kids brands (like Deliveroo or Lyft) despite having a fun style. Any thoughts and opinions?
Delivered in less than a week!
My Portfolio: https://www.artstation.com/matteoceraldi
URBAN SPELL is a revisited old project of mine. Being a skater myself, I always made my best memories at night, under street lamps' light and camera flashes. As a Designer and Illustrator, I thought I had to condense the night vibe in a streetwear brand, so I created URBAN SPELL. The main target is Gen Z skaters and hip-hop culture fans who enjoy spending time with friends at night (basically me lol). Does it convey the vibe well? Can you feel that night's chill but dynamic vibe? I'd love to read your opinions :))
URBAN SPELL is a revisited old project of mine. Being a skater myself, I always made my best memories at night, under street lamps' light and camera flashes. As a Designer and Illustrator, I thought I had to condense the night vibe in a streetwear brand, so I created URBAN SPELL. The main target is Gen Z skaters and hip-hop culture fans who enjoy spending time with friends at night (basically me lol). Does it convey the vibe well? Can you feel that night's chill but dynamic vibe? I'd love to read your opinions :))
Arkano is a Beer brand that treats beer-making like a forbidden alchemy, almost like magic. Here's why the mascot is a goblin/wizard.
The target is millennials and Gen Z who love fantasy, street culture, and graphic novels. And love beer, of course. The logo is applied to the beer itself and to merch like skates and oversized shirts.
Do you like this case study? Does the vibe match the target audience?
I'm an illustrator, new to logo design, and I'm experimenting a bit.
This logo is for a small beer brand that trats beer creation like alkemy.
The target is millennials and Gen Z who love fantasy, street culture, and graphic novels.
Does the logo go against any "logo rule" that I still have to learn? Can you read it easily?