Free Steam Keys. Whats your approach?
Launched my game on Friday and since then I’ve been getting a handful of emails every day from curators / indie publications asking for keys.
Usually when I look into them, it’s hard to tell whether there’s actually any value there or if some people have just found a very convincing way to get free games.
What’s the general approach here? Do you guys just give out keys freely and hope a few land somewhere meaningful, or are there specific signs you look for?
As a player personally, I almost never use Steam curators, and smaller indie publications even less unless I randomly end up there through something like N4G or another aggregator — so I genuinely can’t tell how much influence these outlets actually have anymore.