The beauty industry is a half trillion US dollar business built entirely on the fear of not being enough.
Think about the model. First convince women they are not enough. Then sell them the solution.
Layer after layer. Product after product. New trend. New standard. New insecurity. New miracle cure.
The finish line keeps moving because reaching it would destroy the business model.
Then they tell you that beauty requires correction. Improvement. Enhancement. Maintenance. Repair.
And if the damage from all those corrections creates new insecurities — wonderful. Now there are more products to sell.
Half a trillion US dollars. Built entirely on the fear of not being enough.
At what point did we start calling this empowerment?