u/MostConference8742

Trying to figure out what's realistic before we commit. Agencies quote us a lot and the output looks generic. Doing it in house sounds cheaper until you count the hours.

If you're publishing consistently, who's doing what? One person filming and editing everything, or a scripter plus an editor? How many videos a month is that getting you?

Mostly trying to work out the minimum setup that produces something people would actually watch.

Trying to figure out what's realistic before we commit. Agencies quote us a lot and the output looks generic. Doing it in house sounds cheaper until you count the hours.

If you're publishing consistently, who's doing what? One person filming and editing everything, or a scripter plus an editor? How many videos a month is that getting you?

Mostly trying to work out the minimum setup that produces something people would actually watch.

We run an influencer marketing platform, and host regular AMAs with industry experts. Right now our promotion is pretty standard. We lean on the expert to share it with their LinkedIn following, we push it to our email list, and we post about it on our own social channels.

It works okay, but I feel like we're tapping the same audience over and over.

For anyone who has run webinars or live events for their product, what helped you boost signup on your webinars, or AMAs? Would love to hear some ideas , especially if they don't involve running ads.

We run an influencer marketing platform, and host regular AMAs with industry experts. Right now our promotion is pretty standard. We lean on the expert to share it with their LinkedIn following, we push it to our email list, and we post about it on our own social channels.

It works okay, but I feel like we're tapping the same audience over and over.

For anyone who has run webinars or live events for their product, what helped you boost signup on your webinars, or AMAs? Would love to hear some ideas , especially if they don't involve running ads.

We run an influencer marketing platform, and host regular AMAs with industry experts. Right now our promotion is pretty standard. We lean on the expert to share it with their LinkedIn following, we push it to our email list, and we post about it on our own social channels.

It works okay, but I feel like we're tapping the same audience over and over.

For anyone who has run webinars or live events for their product, what helped you boost signup on your webinars, or AMAs? Would love to hear some ideas , especially if they don't involve running ads.

I get to see how a lot of different brands handle their creator deals. The one thing that trips up almost everyone is negotiation. Most people treat it as how do I get this person to lower their rate, and that's how they lose a creator you actually wanted.

A few things that have worked for the brands I've seen do this well:

• If they won't budge on price, get more for the same money: A $400 deal for two posts feels steep until you also get usage rights to run it as an ad, a testimonial for your landing page, and a repost on their other platforms. Same fee, way more value.
• When they want a flat fee but you'd rather do commission, just do the math out loud for them: Creators ask for flat fees because it's a guarantee. So show them the numbers. Say something like, hey, your fee is $400, our average order is $100, at 20% you make $20 a sale, so you'd need 20 sales to match it, and then it keeps paying after that. 20 sales feels very doable to someone whose audience actually likes the product.
• If they insist on a fixed fee, tie it to a target instead of saying no: You can suggest that they run the first 60 days on commission, and once they hit an agreed revenue number, you move them to a base fee. They get a clear path, you don't commit cash to someone unproven.
• When they push for a higher commission, show them the ladder rather than refusing: Set tiers. They start at 10%, hit $1,500 in a month and it bumps to 15%, hit $3,000 and they get the 20% they wanted. The raise pays for itself because they only reach it once they're actually selling.
• When they're on the fence, tell them who else already said yes: Name a couple of creators in their niche who took the same deal and stuck around. People trust what people like them have already done.

Happy to share the actual scripts I've seen people use for each of these.

Don't forget that your leverage is mostly set before the conversation even starts. If this creator saying no means your whole plan falls apart, then it's not a good plan. If you've got a few other good options lined up in the same niche, you stay relaxed and hold your terms. So the boring, unglamorous thing is to always be talking to more creators than you plan to work with.

I get to see how a lot of different brands handle their creator deals. The one thing that trips up almost everyone is negotiation. Most people treat it as "how do I get this person to lower their rate," and that's how they lose a creator you actually wanted.

A few things that have worked for the brands I've seen do this well:

• If they won't budge on price, get more for the same money: A $400 deal for two posts feels steep until you also get usage rights to run it as an ad, a testimonial for your landing page, and a repost on their other platforms. Same fee, way more value.
• When they want a flat fee but you'd rather do commission, just do the math out loud for them: Creators ask for flat fees because it's a guarantee. So show them the numbers. "Your fee is $400, our average order is $100, at 20% you make $20 a sale, so you'd need 20 sales to match it, and then it keeps paying after that." 20 sales feels very doable to someone whose audience actually likes the product.
• If they insist on a fixed fee, tie it to a target instead of saying no: Something like: run the first 60 days on commission, and once they hit an agreed revenue number, you move them to a base fee. They get a clear path, you don't commit cash to someone unproven.
• When they push for a higher commission, show them the ladder rather than refusing: Set tiers. They start at 10%, hit $1,500 in a month and it bumps to 15%, hit $3,000 and they get the 20% they wanted. The raise pays for itself because they only reach it once they're actually selling.
• When they're on the fence, tell them who else already said yes: Name a couple of creators in their niche who took the same deal and stuck around. People trust what people like them have already done.

Happy to share the actual scripts I've seen people use for each of these.

Don't forget that your leverage is mostly set before the conversation even starts. If this creator saying no means your whole plan falls apart, then it's not a good plan. If you've got a few other good options lined up in the same niche, you stay relaxed and hold your terms. So the boring, unglamorous thing is to always be talking to more creators than you plan to work with.

I get to see how a lot of different brands handle their creator deals. The one thing that trips up almost everyone is negotiation. Most people treat it as "how do I get this person to lower their rate," and that's how they lose a creator you actually wanted.

A few things that have worked for the brands I've seen do this well:

• If they won't budge on price, get more for the same money: A $400 deal for two posts feels steep until you also get usage rights to run it as an ad, a testimonial for your landing page, and a repost on their other platforms. Same fee, way more value.
• When they want a flat fee but you'd rather do commission, just do the math out loud for them: Creators ask for flat fees because it's a guarantee. So show them the numbers. "Your fee is $400, our average order is $100, at 20% you make $20 a sale, so you'd need 20 sales to match it, and then it keeps paying after that." 20 sales feels very doable to someone whose audience actually likes the product.
• If they insist on a fixed fee, tie it to a target instead of saying no: Something like: run the first 60 days on commission, and once they hit an agreed revenue number, you move them to a base fee. They get a clear path, you don't commit cash to someone unproven.
• When they push for a higher commission, show them the ladder rather than refusing: Set tiers. They start at 10%, hit $1,500 in a month and it bumps to 15%, hit $3,000 and they get the 20% they wanted. The raise pays for itself because they only reach it once they're actually selling.
• When they're on the fence, tell them who else already said yes: Name a couple of creators in their niche who took the same deal and stuck around. People trust what people like them have already done.

Happy to share the actual scripts I've seen people use for each of these.

Don't forget that your leverage is mostly set before the conversation even starts. If this creator saying no means your whole plan falls apart, then it's not a good plan. If you've got a few other good options lined up in the same niche, you stay relaxed and hold your terms. So the boring, unglamorous thing is to always be talking to more creators than you plan to work with.

I get to see how a lot of different brands handle their creator deals. The one thing that trips up almost everyone is negotiation. Most people treat it as "how do I get this person to lower their rate," and that's how they lose a creator you actually wanted.

A few things that have worked for the brands I've seen do this well:

• If they won't budge on price, get more for the same money: A $400 deal for two posts feels steep until you also get usage rights to run it as an ad, a testimonial for your landing page, and a repost on their other platforms. Same fee, way more value.
• When they want a flat fee but you'd rather do commission, just do the math out loud for them: Creators ask for flat fees because it's a guarantee. So show them the numbers. "Your fee is $400, our average order is $100, at 20% you make $20 a sale, so you'd need 20 sales to match it, and then it keeps paying after that." 20 sales feels very doable to someone whose audience actually likes the product.
• If they insist on a fixed fee, tie it to a target instead of saying no: Something like: run the first 60 days on commission, and once they hit an agreed revenue number, you move them to a base fee. They get a clear path, you don't commit cash to someone unproven.
• When they push for a higher commission, show them the ladder rather than refusing: Set tiers. They start at 10%, hit $1,500 in a month and it bumps to 15%, hit $3,000 and they get the 20% they wanted. The raise pays for itself because they only reach it once they're actually selling.
• When they're on the fence, tell them who else already said yes: Name a couple of creators in their niche who took the same deal and stuck around. People trust what people like them have already done.

Happy to share the actual scripts I've seen people use for each of these.

Don't forget that your leverage is mostly set before the conversation even starts. If this creator saying no means your whole plan falls apart, then it's not a good plan. If you've got a few other good options lined up in the same niche, you stay relaxed and hold your terms. So the boring, unglamorous thing is to always be talking to more creators than you plan to work with.