Trying to Help my Wife with Marketing - Album is at the Mastering Stage
At 41 years-old, my wife is set to release her first album. I am immensely proud of her and honestly feel like she's hit a bit of a renaissance entering her midlife. Her album is incredible, top to bottom. I say this as a music fan, not a sycophantic husband, though I admit I share much of her music sensibilities.
My point in the above, is it's my opinion that she has the 1st prerequisite out of the way. The music is good, great even. And the mixing is more than adequate, albeit not studio quality.
Supposing I'm right about the quality of music, I'm asking a couple questions, because I want her to get this release right and to reach an audience, and hopefully get some momentum. Her music should appeal to indie fans who like Weye's Blood, Father John Misty, Frank Black/Pixies, etc.--so a pretty broad indie appeal.
Since the music will be able to be released soon, my questions are:
What should she do right now that other artists make the mistake of not doing before releasing their music?
If she believes her album has multiple "single-worthy" songs, should she release streams of those singles before releasing the full album? If so, how much time should there be between each appetizer, and then the main course?
I started a TikTok for her, but all I have are clips from music videos with early draft versions of her songs. The videos have visual appeal, but she currently has no way to build an audience outside of TikTok and youtube (where full-length versions of these videos live). Should she be trying to build a tik-tok audience without having any landing page and streams available?