u/Naive-Adhesiveness76

A startup was spending $9,000 on Meta ads. 640 installs. 8 people actually used the app.

That's a 1.25% activation rate.

They didn't have an ads problem. It was their funnel towards the end that was an issue.

So in the end they stopped ads before fixing the main issue.

Three things they were missing that I see constantly with early-stage apps

Fix activation before touching acquisition. If under 20% of installs do the thing your app is supposed to do, no amount of ads or marketing will saves you.

Team sitting on best acquisition channel/s. They had a LinkedIn, a real point of view, and a target customer who's specifically burned out on every other app in the category. "Here's why we built something different" from the actual founder converts better than any ad in a skeptical audience.

Product has shareable output but no content. If your product generates a result a report, a score, a visual , then that's your organic content engine. Design a share moment into it.

Happy to look at anyone's numbers in the comments if you want a second pair of eyes.

A startup was spending $9,000 on Meta ads. 640 installs. 8 people actually used the app.

That's a 1.25% activation rate.

They didn't have an ads problem. It was their funnel towards the end that was an issue.

So in the end they stopped ads before fixing the main issue.

Three things they were missing that I see constantly with early-stage apps

Fix activation before touching acquisition. If under 20% of installs do the thing your app is supposed to do, no amount of ads or marketing will saves you.

Team sitting on best acquisition channel/s. They had a LinkedIn, a real point of view, and a target customer who's specifically burned out on every other app in the category. "Here's why we built something different" from the actual founder converts better than any ad in a skeptical audience.

Product has shareable output but no . If your product generates a result a report, a score, a visual , then that's your organic content engine. Design a share moment into it.

Happy to look at anyone's numbers in the comments if you want a second pair of eyes.

A startup was spending $9,000 on Meta ads. 640 installs. 8 people actually used the app.

That's a 1.25% activation rate.

They didn't have an ads problem. It was their funnel towards the end that was an issue.

So in the end they stopped ads before fixing the main issue.

Three things they were missing that I see constantly with early-stage apps

Fix activation before touching acquisition. If under 20% of installs do the thing your app is supposed to do, no amount of ads or marketing will saves you.

Team sitting on best acquisition channel/s. They had a LinkedIn, a real point of view, and a target customer who's specifically burned out on every other app in the category. "Here's why we built something different" from the actual founder converts better than any ad in a skeptical audience.

Product has shareable output but no . If your product generates a result a report, a score, a visual , then that's your organic content engine. Design a share moment into it.

Happy to look at anyone's numbers in the comments if you want a second pair of eyes.

Hey guys, just a quick one.

I’m looking for someone that has the drive and dedication to start a startup. I need someone who willing to learn throughout the journey. I don’t need you to have any technical skills for now, but I need someone who is willing to learn along the journey.

What I bring:
- Market research
- Sales and closing
- Can learn technical side
- Client acquisition (still learning)

If you are interested in partnering up with one another and discuss ideas, drop me a dm.

Hey guys! Currently trying to make a consulting firm startup.

I’m based in the Philippines and currently in the phase of finding clients right now. Problem is, local market is quite hectic. Looking for someone who is willing to work side by side, preferably people who want to create a long term sustainable business.

Particularly interested in folks who are located in Canada, US, Australia, or countries with high potential for SMEs.

Do dm me for more details!