What’s your favorite brand aesthetic? Do you make purchases based on looks (packaging etc)
Mine are Summer Fridays, Dieux, Sofie Pavitt Face, The Outset (no longer at sephora).
Haven’t tried all these brands products (yet!) just simply going by looks. If the ingredients are not good (to me- I avoid fragrance & essential oils) I of course won’t purchase. I don’t buy just because of packaging and design, but it does slightly influence me.