u/NewMathematician7947

I’m a relatively new Etsy seller and I’m trying to understand what happened with my Etsy Ads rather than just changing things randomly.

I have one digital product that has made 5 sales so far. Four sales happened with my old thumbnail, and the most recent one happened after I changed it.
My Etsy Ads stats for the last 30 days:

1,644 views → 20 clicks → 2 orders → $8.64 revenue

The interesting part is the graph. At the beginning of the period Etsy was giving the listing quite a lot of impressions — at one point around 350/day. Then delivery gradually dropped, and for roughly the last two weeks it’s been almost zero.
The listing is still enabled for Ads.

I’ve also checked:
Search Visibility — no issues
Ad search terms — all seem relevant
The listing has 5 sales total

I recently renewed the listing and increased the price slightly, but I haven’t made any other major changes. (2 days ago, not before the views drop)

Is this normal Etsy Ads behavior when a listing stops winning enough auctions, or is there something else I should check?

I’m especially interested in hearing from sellers who have had impressions suddenly drop to almost zero while the listing itself still converts.
Screenshots attached.

Hi everyone! 👋

I am a graphic designer and I’ve been working on a set of printable emotion flashcards for young children. Each card includes an emotion, a simple explanation, a child-friendly illustration, and a short coping strategy to encourage conversations about feelings.

My goal is to create something that parents, teachers, therapists, and psychologists can actually use—not just something that looks cute.

I also decided to add "I don't know" as a way to open up a conversation with the kid.

I’d really appreciate your professional or parenting perspective:

• Would you use cards like these?
• Is there anything you would change or add?
• What do you think about "I don't know" as an option?