Add AI to something nobody asked for.
Rewrite your landing page 14 times without talking to one customer.
Spend three days choosing between .com and .ai.
Tell yourself distribution will start after the product is “done.”
Get 3 signups and immediately build an analytics dashboard for them.
Post “launching soon 👀” for the seventh time.
Check Stripe.
Still $0.
Beautiful.
Welcome back to the club.
1. Keep polishing the product in complete isolation.
If nobody is using it yet, that just means you need 14 more features before showing it to anyone.
2. Confuse “building” with “making progress.”
Spent 6 hours redesigning the dashboard? Amazing. Still no users?
Doesn’t matter, the border radius is cleaner now.
3. Launch quietly and tell almost nobody.
Maybe tweet once, post on Reddit at a random time, then never mention it again.
Real traction should happen naturally, obviously.
4. Ask for feedback only after you’re emotionally attached to every part of the product.
That way every suggestion feels like a personal attack.
5. Obsess over logo, stack, and animations before getting one real user conversation.
A founder without revenue at least deserves a beautiful loading spinner.
6. Open Stripe every day.
Not because anything is changing. Just to stay humble.
7. Read “how I got to $10k MRR in 3 months” posts until you start questioning every life decision that led you here.
8. Tell yourself you’re “early.”
This works especially well after month 4.
Follow these steps and you too can experience the thrill of seeing:
Gross volume: $0.00
Yesterday: $0.00
The $0 MRR Club:
https://skillchirp.com/0-mrr-club
I’ve been building SkillChirp Battles a place where founders can put what they’re building head-to-head with other products and see what people actually choose.
Spending time around solo founders and small teams has made me curious about what everyone else is shipping.
What are you building right now?
What stage are you at, and what’s been the hardest part?
If you’re building with AI or running a tiny team, I’d especially love to see it.
Drop your product below and if you want to throw it into a Battle:
I think AI changed the easiest part of entrepreneurship.
Building.
You can ship something in a weekend now.
But after you hit deploy?
Silence.
You post it on Product Hunt.
You put it in a few directories.
You make a couple posts on X.
Maybe Reddit lets one through.
Then you refresh analytics and wonder why nobody cares.
It’s this:
**Stop waiting for permission to compete.**
Founders spend months polishing products and then become weirdly passive when it comes time to get people to notice them.
We want discovery to happen *to us*.
Someone should find the tweet.
The algorithm should pick us.
Product Hunt should feature us.
An influencer should mention us.
But nobody is coming.
So I started thinking:
What if launching wasn’t a one-day event?
What if your product actually had something to fight for every week?
That became the idea behind something I’m building called **SkillChirp Battles**.
Products enter weekly seasons.
They get matched against similar products.
People compare them head-to-head.
They win, lose, build streaks, move through standings and earn permanent achievements.
So instead of:
**launch → spike → disappear**
the loop becomes:
**enter → battle → climb → share → get discovered → battle again**
I already have 200+ products in the broader SkillChirp ecosystem, and now I’m trying to turn that static directory-style discovery into an actual competition people might come back to watch.
I have no idea yet whether this becomes something founders genuinely care about or just an interesting experiment.
But I’m increasingly convinced of one thing:
**Building has become cheap. Distribution is becoming the competition.**
Curious how other founders see it.
Would you put your startup into a weekly head-to-head competition?
Or would you rather discovery stay closer to the traditional Product Hunt/upvote model?
I’m testing something new called SkillChirp Relay.
The idea is simple:
You add a small widget to your site.
Your visitors occasionally discover another approved indie product.
Other founders in the network do the same.
So instead of everyone separately fighting for attention on X, Reddit, Product Hunt, etc., participating sites can exchange discovery with each other.
Think:
Your site gives reach → your product earns reach.
I’m trying to keep it useful rather than spammy:
approved products only
similar/relevant products prioritized
your own site is never shown to itself
impressions + clicks are tracked
founders can block competitors/domains
remove the widget and you stop participating
I’m looking for a few more founders who want to test it while the network is still early.
If you have a SaaS, AI tool, app, side project, template, creator product, etc., you can join here:
Would you put something like this on your site if it consistently sent you relevant visitors back?
I’m especially interested in what would make you trust or not trust a reciprocal discovery widget.
A few days ago I asked solo founders here what they’re building.
There were a lot of interesting replies, so instead of letting them disappear into the comments, I wanted to highlight a few.
1. Rofixapp
Rofix crawls your website, measures technical SEO and AI-search readiness, separates observed facts from estimates, and turns the highest impact findings into a prioritized fix plan.
2. SeoLoupe
An SEO/GEO/AEO audit tool that finds issues hurting a website’s search and AI visibility and gives prioritized fixes.
3. Anthony AI
AI-powered IT support for Windows and Mac. It handles troubleshooting through chat and can perform user-approved remote fixes.
4. Kordra Music
A workspace for AI music creators to plan songs, develop lyrics and structure, manage versions, and prepare projects for Suno or Udio.
6. Enfacta AI
A local-first AI productivity platform designed for private information documents, meetings, email and retrieval can run locally instead of sending everything to cloud AI.
5. ReferralWise
Referral tracking software for home-service contractors. Contractors can invite past customers and partners, track referred jobs, and pay commissions when work closes.
None of these are sponsored and this isn’t a ranking just 6 projects from founders in the community that I thought deserved another look.
I’m building SkillChirp around helping independent SaaS and businesses get discovered, so I’m thinking about doing a founder roundup like this regularly.
Which one would you check out first?
And if you’re building something, drop it below 👇 Maybe I’ll pick another 6 for the next one.
I’ve been building SkillChirp and spending a lot of time around solo founders lately.
Curious what everyone here is working on.
What are you building, what stage are you at, and what’s the hardest part right now?
I’m especially interested in seeing what people are building with AI / small teams.”
Curious what everyone here is working on right now side project, weekend hack, full pivot, whatever stage.
I'll go first:
I'm building Rofix.app, a tool that audits websites for technical SEO and checks whether AI systems (ChatGPT, Gemini, Perplexity) can actually understand and surface a brand.
Started it because I kept seeing "AI visibility" tools that just spit out a vague score with zero explanation of what to do about it. So Rofix crawls the site, maps the topics/questions it should be covering, and turns it all into a prioritized fix list instead of another dashboard to ignore.
Got a handful of early users but trying to figure out the right channel to actually grow it feels like everyone's fighting for the same audience right now.
What are you all building? What's working (or not working) for you on the growth side?
For years, my SEO workflow looked like everyone else's.
Keyword research
Search volume
Competitor analysis
Content briefs
Internal links
Backlinks
Publish
Repeat
It worked.
Then I noticed something changing.
People around me weren't always searching Google first anymore.
They were asking ChatGPT.
Or Perplexity.
Or Google's AI Overview.
That raised a question:
If users are getting answers instead of clicking links... what exactly are we optimizing for?
So I spent the last several months building an experiment.
Instead of treating SEO as a list of keywords, I mapped topics the way AI systems often interpret them:
Definitions
Comparisons
Objections
Alternatives
Follow-up questions
Entities
Relationships
Supporting evidence
The goal wasn't to "hack" AI.
It was to make content easier to understand—for both people and retrieval systems.
One thing surprised me.
The pages that performed best weren't the ones with the highest keyword density.
They were the ones that:
answered the question immediately,
explained related concepts,
clearly identified important entities,
linked ideas together logically,
and demonstrated experience instead of repeating what everyone else had already written.
That realization led me to build a tool for myself called Rofix..app
It started as an internal project to audit websites for what I now call AI Visibility and Answer Readiness.
Instead of asking:
"What's the keyword?"
It asks:
"Can an AI system understand this page well enough to use it as an answer?"
I'm still testing the methodology, and I don't think anyone has all the answers yet.
But it's changed the way I approach SEO.
I'm curious
Have you changed your content strategy because of AI search?
Or are you still treating it like traditional SEO?
I'd love to hear what you're seeing in your own projects.
For a long time, my content planning process looked like this:
Find a keyword.
Check search volume.
Review competitors.
Write a longer article.
Add internal links.
Publish.
That process still has value, but I started noticing a major weakness.
A keyword does not always reveal the full conversation around a topic.
For example, someone researching AI visibility might also ask:
What does AI visibility mean?
How is it different from SEO?
How do you measure it?
What technical issues affect it?
Which platforms matter?
How long does improvement take?
What mistakes should beginners avoid?
If a blog only targets the main keyword, it can miss most of the actual information need.
So I started organizing content around question clusters instead.
I built this workflow into a tool called Rofix..app
Its Prompt Universe feature takes one topic and expands it into related educational, comparison, implementation, measurement, trust, and buyer questions.
Then it compares those branches with the existing site and shows what is:
already covered,
only briefly mentioned,
or completely missing.
This has changed how I think about topical authority.
Instead of asking:
How many articles should I publish?
I now ask:
Have I answered the important questions completely and clearly?
I’m also using four content checks:
Give the answer early.
Make each section understandable on its own.
Name important entities clearly.
Use direct, declarative language.
I don’t think keywords are dead at all.
I just think questions, entities, and topic coverage deserve a much bigger role in the editorial process.
Something I stumbled into while doing SEO on my own blog: your site's internal linking structure is basically a map of which pages you (or a competitor) already treat as important.
When I started paying attention to that, backlink outreach got a lot less random:
**Heavily internally linked pages = your strongest link targets.** If a page has a lot of internal links pointing to it, the site owner clearly considers it valuable — that's a good page to reference or pitch a link exchange around.
**Weakly linked pages = content gaps.** Pages with almost no internal links are often orphaned or under-promoted, even if the content is solid a natural "hey, this deserves more visibility, here's a related resource" outreach angle.
**Crawl data tells you what's actually indexable.** A page can look fine to a human but never get crawled properly checking this before you build/request links to it saves wasted effort.
I built a free tool called Rofix to check this stuff quickly point it at a domain and it audits technical SEO (titles, schema, indexability), maps internal linking gaps, and now also checks how AI platforms like ChatGPT, Gemini, and Perplexity see/cite the site, which is becoming relevant for backlink value too (a link from a page AI engines actually cite is worth more than one from a page they ignore).
Free audit, no card required, if anyone wants to try it: [rofix.app]
Happy to talk through the internal linking method itself even if you don't use the tool it works fine manually with Screaming Frog or Search Console too, just slower.