Where does the audience for sports-themed tabletop games actually live?
I've been deep in building a golf print and play for a while now (that I hope to turn into a tabletop game), and I keep running into a question I don't have a good answer to: who is this actually for, and where do they hang out?
Golfers are my gut answer, and it makes the most sense. But golfers (from my exp) mostly aren't tabletop people. they're on golf subreddits, golf Discords, watching golf YouTube. They're not browsing BGG or Itch for print and play golf games.
Meanwhile tabletop/board game communities skew really hard toward a few genres (from my perspective): you've got party games, fiction (fantasy/sci-fi), deckbuilders.
Gregg Jewell, who made Galdor's Grip, also has a couple of golf-themed titles: Bookmark Golf and Tournament. They just don't seem to get anywhere near the same attention or conversation as his fantasy stuff. Genuinely well-made games from a designer people clearly respect, and the golf ones still feel like they're flying under the radar compared to the rest of his catalog.
Feels like it kind of proves the point - even coming from someone with an established audience, the sports theme doesn't carry the same pull as fantasy does in this space.
And look, I get it, if I didn't love playing golf, maybe I wouldn't try someone's golf themed game. There's clearly a divide between people who love sport and people who love tabletop. I'm someone who likes both and want to bridge the divide.
So I'm stuck between two audiences that don't obviously overlap:
- Golfers who love golf but don't necessarily think in "tabletop" terms (where do I give them a game?)
- Tabletop players who love games but don't necessarily care about golf, or sports at all
Makes me wonder if you kind of have to already love the sport to seek out a game like this in the first place — like the crossover only happens for people who were already living in both worlds, rather than a game converting someone from one side to the other.
Anyone here made a sports-themed game and found where their actual audience was hiding? Did it end up being more sports fans who happened to also like games, or more board gamers who happened to like the sport? Curious if anyone's cracked this, or if it's just a genuinely small, hard-to-grow niche.