Anyone testing GSC’s new multimodal filter on ecommerce yet?
I’m working on a search baseline for a consumer ecommerce client and I’m trying to understand whether image-led discovery surfaces a different set of pages than normal text search.
My plan is:
- compare Text-based vs Multimodal over the same date range
- look at which product/category pages over-index in each
- compare device + country
- then check downstream behaviour in GA4
What I’m less sure about is what’s actually worth diagnosing after that.
If a page performs much better in multimodal than text, would you first look at:
- image coverage / context
- Merchant Center data
- schema
- page structure
- device mix
- something else?
Also curious how much data people would want before calling the pattern meaningful.
I’m looking for actual GSC observations/tests rather than generic image SEO advice.