Does sex appeal still sell tickets?
I had this thought when seeing the promotional material for the new Street Fighter movie. I don't think it'll be the best movie ever, but I think it'll be fun and I'm excited to see it. One thing I've noticed is that the ENTIRE promotional run seems carried by Callina Liang (the actress for Chun Li.) Outside of advertisements her posting a picture of her in costume and going viral for it seems to be driving a lot of the hype behind the movie. I'm curious if there are any other cases recently where sex appeal seems to be the driving force for a movie's hype? Obviously I'm not trying to say this is the ONLY reason for the movie getting any hype, but I do think it's a huge factor in the promotion of the film.