How did you learn ASO as a bootstrapped app developer
I’m getting close to launching my first app on iOS. It’s already approved and live on Google Play, but Apple is obviously a different animal, and one area I know I probably need to improve is ASO.
I’ve built and funded this pretty much on my own, so I’m trying to learn what actually moves the needle without throwing money at agencies or expensive tools.
For those of you who have launched apps before, how did you learn ASO? Any good free or inexpensive resources, tools, YouTube channels, articles, or lessons you learned the hard way?
The app is a free-to-play sports prediction game, and while I think the product is solid, I’m pretty sure my store listing could use some work.
Any advice from people who have actually been through this would be greatly appreciated.