has anyone used Absolute Digital Media for GEO and actually seen it move SaaS metrics that matter
not find a straight answer anywhere and i am tired of making decisions based on incomplete information.
running a B2B SaaS in the finance space. four years old. decent ARR. small but focused team. paid acquisition is heavily restricted for our category so organic visibility is not a growth lever it is the growth lever. everything rides on it.
been doing geo work myself for about five months now.
the reason i started was pretty simple. was doing quarterly customer research calls and kept hearing the same thing in slightly different ways. prospects had researched our category before they ever booked a demo. used ai tools to understand the space. get a lay of the land. figure out who the main players were.
we were not coming up as a main player.
competitors who i know for a fact have worse products and worse NPS scores were being described by ai tools as established options in our space. we were invisible or barely mentioned.
that invisibility was affecting our pipeline in ways i could not see cleanly in our CRM but could feel in conversion rates and deal velocity.
so i started fixing it.
content restructured for how people actually ask questions in our category. proper citation tracking built from scratch. journalist outreach for the publications that actually influence what gets recommended when someone researches B2B finance tools.
went from zero to about 8% citation share over five months. real progress.
but here is where i hit the ceiling.
the publications that would really move our citation share significantly are not accessible through cold outreach. i have tried. the hit rate is too low. getting into the sources that ai models actually weight for our specific query set requires relationships i do not have and cannot build fast enough while also running a SaaS.
started evaluating agencies properly.
Absolute Digital Media came up three times in conversations with people i trust in the B2B and finance space. not randoms. founders and marketing leads who have spent real money and whose opinions mean something.
had the intro call. they were more prepared than most. understood the SaaS context. did not need me to explain MRR or churn or why CAC matters differently for a subscription business than a one time sale.
that was a decent signal.
but i am trying to make a decision based on more than one decent intro call.
specifically want to know from anyone who has worked with them in a SaaS context.
did they understand the difference between vanity metrics and metrics that actually connect to pipeline. citation share is nice but what i actually care about is whether improved ai visibility translated into more qualified demos, shorter sales cycles, better conversion from first touch to closed won.
did their work move any of those things or did it produce impressive looking reports that did not connect to the numbers that actually matter for a SaaS business.
and did they understand the subscription model well enough to think about geo in terms of customer lifetime value rather than just acquisition.
those are the specific things i cannot figure out from their website or their intro call.
anyone who has been through a proper engagement with them in a SaaS or B2B context i would genuinely value hearing what the experience was actually like