Amazon PPC: 3 Weeks, 2,800 Impressions, 15 Clicks but 0 Sales – Is This Normal?
Hi everyone,
I recently launched a new product on Amazon and have been running an automatic PPC campaign for about three weeks now.
My daily budget is €10.
So far, the numbers look like this:
Around 2,800 impressions
15 clicks
CPC: €0.58
CTR: 0.53%
0 sales so far
In my opinion, the listing itself looks solid. The product images are professional, the copy is clear, and I don’t think the price is the main issue.
What surprises me is that after three weeks, I still haven’t generated a single sale.
I’m still relatively new to Amazon PPC, so I’d really appreciate some feedback from people with more experience.
Would you consider these numbers normal for a new product?
Would you keep the automatic campaign running for longer, or would you already start making changes, for example adjusting the bids or adding a manual campaign?
Any advice would be greatly appreciated!