Is it ethical?
My friend and I are finally starting to get traction with sales. We have a few signed agreements now and a few more look like they’re ready to sign. Our niche is Aerospace, but to be specific CNC machinist and programmers. We’ve been trying out different Ai outreach tools like Apollo.io but we keep facing the same dilemma. We would like to start a mass outreach campaign to target CNC candidates and Apollo seems to have the basics to actually get that going. The ethical dilemma my friend and I are facing is, if we send out a mass email sequence, most of the emails on Apollo or roughly 98% of them are company emails. Is it ethical to send out an email campaign to these people (knowing response rates are going to be low) while at the same time trying to get business in said companies.
We’re in the boat of “well that is what recruiting is” but at the same time we feel like it’s a shitty way of doing business if we’re targeting everyone in the area and on top of that trying to get their business. We feel torn because Indeed is charging boat loads of money for subpar candidates and these people are already working so chances are they’re great machinist. What would you do?