What does your agency sell
2 months ago we decided to start cold calling US businesses selling them websites and video editing.
At first i thought it only depends on your accent and a magic sales pitch. I then Implemened a proper cold call structure for it.
But then i noticed the the quality of the leads we were calling were bad. So i got to work with my dev skills. Setup scrapers pulling data from google maps, 150k places per 24 hours. I then refined based on a criteria with low and recent reviews. Got some good responses where people were actually like "we're not interested at the moment but send us your portfolio for the future".
I knew from the start that selling website and video editing is an overly saturated market but tried it just to build the process and repeated rejections do build your patience.
Now, circling back to the original question, does anyone have any idea what services are actually in demand right now. If you own an agency/startup or just work for one. Any perspective might really help me out.