How do I Impact SEO? Seriously?
Context: Marketing background with limited SEO experience, but I need to fix SEO.
I am starting to look at my site's SEO and overall performance, and it has so many ways it could be doing better. Our site has broken internal links, barely any backlinks, etc.
Around 2 years ago, they hired some 3rd-party SEO company to pump blogs on the site, and that did help. Keyword dominance was much higher, 280+ keywords in the top 3, but not really any good converting keywords, mostly fluff. However, once the blogs stopped, so did the rankings.
We've started using Semrush, but it says our SEO is fairly good, minus the few errors here and there. However, our rankings + keyword positions are not ideal. Especially our specific service pages, which we'd love to get higher ranked.
One of the asks has been to clean up the SEO on the service pages. My question is, other than redoing text + technical, how do I actually get them ranking? What have you done in the past to better rank for keywords with service pages in particular? Is the solution just to start pumping out E-E-A-T blogs week by week that tie into those service pages' themes???
How do I actually start ranking in the top 10? Is it possible to get my service pages ranking on the top page?
Any help is wonderful! Thank you!
TLDR: Non-SEO marketer given an SEO project, needs help with SEO, specifically cleaning up current site + elevating organic keywords + traffic..