Company Bought out another Business (With horrible reviews) - Need Help Removing

Hi All,

Company recently purchased another business but has since REBRANDED and RESTRUCTURED. It's an entirely new business and entity. But the old google profile remained.

Old google profile has dozens of bad reviews. We've reported them and some have since been removed. I've tried explaining to support that it's a new business, and therefore we should be able to have the reviews wiped but to no success.

Does anybody know a method to make this work? Any human google reps I can reach out to?

TLDR: New business purchased then rebranded. want to remove bad reviews, not working. Help.

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u/Tanktoglory — 8 days ago

GBP Reviews & Responses

Just took on a client with very mixed reviews—a decent average rating of 3.9 stars, but a couple of very, very bad ones. Client assures me they've transitioned ownership since these started. One of the first things I do with all clients is respond to all reviews and clear up anything. Helps with honesty, visibility, and shows customers growth.

Anyways, how would you respond to these?

Obviously apologize, and say a transition has taken place. But would you say in the review to call us or email us for us to better understand the experience? Even if 99% of reviewers won't...

Just curious. I've never had a client with this level of negativity in a review before.

Thanks!

reddit.com
u/Tanktoglory — 29 days ago

Max Conversions vs. Target Cost per Acquisition? (The battle of bidding)

So I've been running Google Ads for a while now at an agency and we manage everything from like $2k/month local service accounts all the way up to some pretty sizeable ecomm and lead gen budgets. And one thing I keep running into over and over again is this exact debate with clients: do we stay on Max Conversions or do we flip to a Target CPA?

Here's kind of what I've noticed across the board. The bigger budget clients, like the ones dropping $30k, $50k, $100k+ a month, they almost universally want to stay on Max Conversions. Their whole thing is "just spend the budget, get us as many leads as possible, we'll figure out the economics on our end." And honestly for a lot of them it works fine because they have enough room in their margins that even if CPA creeps up a bit they're still profitable.

The smaller firms though, they are WAY more cost conscious. They wanna know exactly what they're paying per lead and they don't have the cushion to just let Google do whatever it wants with their $4k budget. So tCPA makes a lot more sense there because they need that guardrail.

But here's the thing I keep butting heads with clients on, even when an account has like HUNDREDS of conversions a month and the data is super clean, they still resist making the switch to tCPA. The fear is that setting a target cost is basically putting a ceiling on your own results. Like if Google knows you'll only pay $X per conversion, it might get conservative and pull back on volume even if there was more opportunity there. This is especially true with major sales firms selling nationally.

But at the same time I've also seen Max Conv just absolutely blow out CPAs when competition heats up seasonally and the algorithm decides your budget is worth spending at almost any cost. At least with tCPA you're telling it what the conversion is actually worth to your business.

So I'm just curious what you guys are seeing. Do you default to one or the other? Is there a conversion volume threshold where you feel confident making the switch? And for those who have migrated healthy Max Conv campaigns to tCPA, how did you handle the client conversation around "aren't we limiting ourselves here?"

Would love to hear what's working out there because this comes up literally every other client call.

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u/Tanktoglory — 2 months ago

Ranking Difference / Local Pack SERP vs Blue Links?

Hey there! I'm currently working on optimizing my on-page SEO to increase organic rankings and traffic.

One thing I've noticed is that I have some searches/keywords in which I am ranking within the Local SERP Pack/Places Pack. However, when it comes to my site and a link on the SERPs, I'm ranking in the 50s+.

I'm wondering a couple of things; if I could be provided with answers, that would be excellent!

  1. Why/How is Local Pack performing top 3 when my actual site/traffic organic ranking is 50+?
  2. Is my on-page content affecting my Local pack placement, or is that GBP related?
  3. How do I continue to get high local pack placement? Is this the way over traditional SEO rankings?

Any insight is awesome! Thank you!

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u/Tanktoglory — 3 months ago

Impressions Down since May Core Update?

Just curious for others' opinions in here. Noticed my impressions are down a ton since the May core update rollout, and I haven't changed anything within my ads. Let me know what some of your experiences have been so far.

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u/Tanktoglory — 3 months ago

How do I Impact SEO? Seriously?

Context: Marketing background with limited SEO experience, but I need to fix SEO.

I am starting to look at my site's SEO and overall performance, and it has so many ways it could be doing better. Our site has broken internal links, barely any backlinks, etc.

Around 2 years ago, they hired some 3rd-party SEO company to pump blogs on the site, and that did help. Keyword dominance was much higher, 280+ keywords in the top 3, but not really any good converting keywords, mostly fluff. However, once the blogs stopped, so did the rankings.

We've started using Semrush, but it says our SEO is fairly good, minus the few errors here and there. However, our rankings + keyword positions are not ideal. Especially our specific service pages, which we'd love to get higher ranked.

One of the asks has been to clean up the SEO on the service pages. My question is, other than redoing text + technical, how do I actually get them ranking? What have you done in the past to better rank for keywords with service pages in particular? Is the solution just to start pumping out E-E-A-T blogs week by week that tie into those service pages' themes???

How do I actually start ranking in the top 10? Is it possible to get my service pages ranking on the top page?

Any help is wonderful! Thank you!

TLDR: Non-SEO marketer given an SEO project, needs help with SEO, specifically cleaning up current site + elevating organic keywords + traffic..

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u/Tanktoglory — 3 months ago