Confused about Meta ads agency pricing, is this normal?
I’m looking for advice from people experienced with Meta/Facebook ads.
I’ve spoken to a few agencies and freelancers for running ads for my business. They manage campaigns, optimize, and provide reports.
Most are charging:
20K–25K/month management fee
Plus 30K+ ad budget
So total around 50K–60K/month minimum.
My concern is:
They get paid regardless of results
No clear accountability for leads or ROI
Hard to judge if pricing is fair or inflated
My questions:
Is this standard pricing for Meta ads management?
Better to start with freelancers instead of agencies?
What’s a fair structure for a small–mid budget?
Any red flags I should watch for?
Appreciate any real-world experience.