What do you use for analytics, or do you just rely on App Store Connect?
I went with Mixpanel and wired it in from day one, before there was anything to measure. The reasoning was that adding analytics later means you have no baseline, so you can’t tell whether a change helped or you just got lucky that week. Retrofitting events into a codebase you’ve already shaped is also a lot more painful than putting them in as you build.
What I’m less sure about is whether that was overkill for a solo project. App Store Connect gives you downloads, conversion rate and retention for free, and a lot of people seem to stop there.
So, what’s everyone actually using? Third party tool, Apple’s own numbers, or something you rolled yourself?